If only we could always be one step ahead of the fashion game and have next season’s hottest trends right now… well, it so turns out there are little clues to help, without getting the crystal ball out. Trend forecasting means we can predict what will be on the catwalks and trickling into high street fashion years in advance and we’re here to give some of our own (well-informed) predictions for both mens’ and womens’ fashion in the next few months.
Dressed up (and down)
The athleisure market is now reportedly worth more than $97 billion, and it’s no surprise looking back at the rise of casual wear in the past few years. Comfy footwear, in particular, the resurgence of the Stan Smith and the double strap Birkenstock, can be somewhat attributed to Phoebe Philo, Creative Director of Céline (AKA Queen of Cool), and the Olsen Twins, who seemed to be among the first to rock the casual look and turn heads. The rejection of the high heels and tight dresses among women seems to be ubiquitous with the rise of new wave feminism, and the quiet, minimal and somewhat androgynous aesthetic made famous by Calvin Klein in the 1990s seems to be rearing its head.
Brands and bands
Recent collections from major streetwear brands seem to be plastered with slogans, bands and brands in, more often than not, a gothic typeface. Supreme and Vetements seem to be all over the font which is often seen on the merchandise of metal bands (and now Justin Bieber), and use it to plaster their brand name across the garments. Other looks of a similar ilk come in the form of celebrity faces, such as Snoop Dogg, and subverted logos of brand, a look that has come a long way from joke t-shirts from Camden Market.
Take a leaf out of any classic 90s teen film and customise everything you own. Whether it’s your room, your bike or your clothes, altering something and making it your own is endlessly satisfying, and luckily it looks like it’s going to be a big trend this season. So plaster your walls with posters, add tassles to your handbars and iron-on some ACE patches – you’ll be the envy of every 90s kid, and you’ll have a unique garment. Or you could just cheat it and buy some pre-patched outfits.
Whoever you are, it’s likely you’ve wished for an occasion to dress up – but who needs an occasion! There are ways to incorporate plenty of opulence into your wardrobe without looking like you’ve just stepped out of 18th century Versailles. Dressing down bold accessories, or finding way to dress up classically casual looks isn’t as hard as you may think, you just need to be looking for the right thing.
Everyone wants to have everything they need with them, easily accessible, and still looking on trend. Unfortunately, many give up and opt for the ‘bag lady’ (or ‘bag man’) style. Now it seems utility is cool, with functional backpacks, sturdy boots and shirts that seem to be more pockets than anything else popping up all over the place. When styled well, there need be no worry of looking like you’re wearing a bad Indiana Jones costume.
What do you think of our trend forecast for the rest of 2016? Let us know in the comments…