Welcome back to this week’s B Sunglasses Round-up, the weekly compilation of all the sunglasses and eyewear news happening around the world. We want B Sunglasses to be the go-to place for news about sunglasses, prescriptions, eye health, and pretty much any kind of eyewear you can think of. On last week’s round-up, we looked at Retrosuperfuture’s new Autumn/Winter collection and we finished off our coverage of London Fashion Week. This week, we’re looking at Snapchat’s new sunglasses with an in-built camera and Oakley’s and Intel’s collaboration, the new Radar Pace, which is set for release at the start of next month!
Snapchat to Launch Sunglasses with Built-in Camera
This weekend, Snapchat (now calling itself Snap, Inc.) announced that it will release its own sunglasses with a built-in camera, and it’s calling the product “Spectacles”. The sunglasses will retail for £100 and will record up to 30 seconds of video in one go. These snaps can be saved and sent to friends, much like the Snapchat app. The idea behind Spectacles is that users will be able to record events from their POV without having to get their phone out. Snapchat’s creator, Evan Spiegel, spoke about his inspiration behind the sunglasses in an interview with the BBC:
“It was our first vacation, and we went to Big Sur for a day or two. We were walking through the woods, stepping over logs, looking up at the beautiful trees… And when I got the footage back and watched it, I could see my own memory, through my own eyes – it was unbelievable… It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again.”
It might be tempting to compare Spectacles to Google Glass (which failed catastrophically), but Spectacles aren’t actually trying to replace smartphones or provide a range of other features. They are a recording device and that’s it. There are actually more differences than similarities between Glass and Spectacles, so it’s not necessarily the case that Spectacles are likely to suffer the same fate. Snapchat is hugely popular – especially with young people – and if Snap Inc. continues with its previous trajectory, then it’s likely that these new sunglasses will be incredibly popular – especially since they actually look reasonably nice (as most high-tech glasses don’t!), with their matte teal, keyhole frames!
Oakley and Intel Team up to Make the Radar Pace
Sunglasses giant Oakley and technology giant Intel have teamed up to produce a range of running glasses that provide unparalleled eye protection and smart earbuds that function as an intelligent automatic personal trainer, telling runners how fast their running, their pace compared to previous runs, and a huge variety of other interesting features. Smart earbuds have been a thing for dedicated runners for quite a while, but this latest technology from Intel promises to be the best yet.
But the sunglasses are what we’re really interested in. They look great and resemble some of the other sporty Radar models in our own range of Oakley sunglasses. With Oakley’s bridge and wraparound frame, runners can be confident that these very expensive ($449 – only have the US price so far) won’t fall off their face – even if they get incredibly sweaty (as all serious runners should!). These state-of-the-art sunglasses are called Oakley Radar Pace and they’re due for release on October 1st.
Brand Focus: Dragon
This week, we wrote a whole blog post about our new designer brand: Dragon. Needless to say, we always get excited when we get in a new line of eyewear, but we’re particularly excited this time. Dragon isn’t just a company that designs and manufactures great looking sport sunglasses. It also focuses of the practicalities of the many extreme sports it caters for: snowboarding, surfing, mountain biking, etc. Recent design innovations have earned this Californian eyewear company a lot of attention, as it was the first designer to develop frameless snow goggles. It also brought out a line of sunglasses that floats (image above), so that wearers won’t lose them in the ocean – which is absolutely perfect for casual surfers! We’ve covered all of this in the blog post linked above, so give it a look if you’re interested. Otherwise, here are a few of our favourite models in our new Dragon collection:
Polarised Dragon Double DOS Polar 1 Sunglasses in matte black – available here
Blue ionized Dragon Liege H20 sunglasses in matte black – available here
Green ionized Dragon Marquis H20 sunglasses in matt black – available here
End of Summer Sale is Still Going!
Anyone looking to get hold of designer sunglasses at heavily discounted prices has been in luck over the last month, as the end of season sale at B Sunglasses brought designer eyewear from some massive brands down by 20%, 50%, and even 70% in some models! The sale won’t be going on too much longer, so make sure you snatch up some discounted sunglasses while you still have the chance. To give you a little taste, here are a few of the sunglasses currently discounted on our sale:
These stunning red aviators from Michael Kors were £85 and were cut by 50% to £42!
These suave crystal purple Lacoste wayfarers were £89 and were cut by 50% to £44.50!
These stylish Alexander McQueen aviators were £220 and were cut by 50% to £110!
And that’s all of the sunglasses news we have time for this week. Please follow our blog posts and come back next week for another B Sunglasses Round-up!