B Sunglasses Round-up | Sunglasses News June 27 – July 02 | News

Welcome to this week’s B Sunglasses Round-up, where we gather together all of the top sunglasses news into one handy place. If you want to read last week’s round-up you can find it here. Summer is well under way, so we’re incredibly busy here at B Sunglasses, but we’ve still managed to find the time to check out this week’s big eyewear news. This week we celebrated International Sunglasses Day, we marvelled at Nike and ZEISS’s new collaborative venture, and B Sunglasses celebrated our sixth birthday in style, with a REDHOTDOG challenge!

International Sunglasses Day



International Sunglasses Day has become more and more well known in recent years, but the event is still gaining momentum. It falls on the 27th of June every year and it was started to help raise awareness about the damage UV light can cause to our eyes, encouraging people all over the world to protect their eyes from the sun. International Sunglasses Day is also a great excuse for eyewear enthusiasts the world over to celebrate the style and variety of designer sunglasses available.



As one of the UK’s leading sunglasses specialists, we know how important it is to take care of your eyes and we hope that a few more people are convinced to look after their vision after this year’s International Sunglasses Day. UV rays can contribute to a huge range of vision problems, such as:

Macular degeneration

This is the kind of vision loss that occurs as we get older, as blood vessels and growths develop on our retinas. More and more research has found that too much exposure to sunlight when you’re younger can contribute to considerable vision loss later in life.


This vision ailment is incredibly common: around 1 in 3 people over 65 in the UK have a cataract. They are caused by too much exposure to sunlight which causes the proteins in your lens to clump together, changing it from clear to cloudy. A slight cataract causes blurry vision, and a severe cataract causes almost complete blindness.


A pinguecula is a lump on the outer layer of your eye caused by ultraviolet radiation. Pingueculae usually develop on the middle of the sclera, on the gap in between your eyelids as this is where sunlight can get through when your eyelids are closed.

There are other eyesight issues caused by UV rays, but macular degeneration, cataracts and pinueculae are the big ones. The risk of all of these problems can be significantly reduced by wearing sunglasses that block UV rays. Make sure that your sunglasses block 95-100% of UV rays and if you’re not sure if a new pair of sunglasses provide protection, don’t buy them. Almost all of our sunglasses provide 100% UV protection and this information is available on the product description of every pair of sunglasses.

It’s also important to remember that a lot of the damage to our eyes can occur when we’re young, so make sure your children’s eyes are well protected. B Sunglasses has a huge range of children’s sunglasses for your little ones to choose from. You can also shop by women’s sunglasses and men’s sunglasses.

Nike and ZEISS join forces


In the run-up to the Rio Olympics, Nike continue to release exciting special edition products. This week, they announced their collaboration with optical specialists ZEISS in the production of a beautiful new pair of sports sunglasses they’re calling The Swoosh. Inspired by the flexibility of tendons, The Swoosh is designed for track and field competitors, as it sits comfortably and securely on your face even when you’re running.

A lot of research and design has gone into this new model. The most remarkable feature is the Nike Wing. This is an extension of the lens to cut off fringe sunlight, but it is also includes fractal cuts and a peaked middle which reduces drag, making it incredibly aerodynamic.

As exciting as a new pair of aerodynamic sunglasses are, there are already thousands of different sports sunglasses out there, so don’t worry if you can’t get hold of The Swoosh right away. Have a look through our entire sports sunglasses range to find the right pair for you.

The REDHOTDOG Challenge!


Last week was our sixth birthday, so to celebrate we decided to have a little fun and hold a REDHOTDOG eating contest at our HQ in Newcastle upon Tyne. At B Sunglasses, we try to foster a sense of fun and community, so holding special birthday events where we come together and enjoy ourselves is an important part of our company culture. The rules of the REDHOTDOG challenge were very simple: the first person to eat all seven of their hotdogs (both the dog and the bun) would be crowned the winner.

The contest was fierce, but as time went on, Jake, one of our digital marketing executives, showed his true mettle and maintained his momentum. Jake won with an incredible time of 3 minutes, 39 seconds, with our general manager Philly coming in a close second. Everyone had a great time and luckily no one choked trying to keep up with Jake and Philly, so the entire event was a huge success! If you’d like to see more pictures from the contest, visit our Facebook album here and you can watch a video of the contest on our Facebook timeline.

And that’s it for this week’s B Sunglasses Round-up! Come back next week for more sunglasses news.