B Sunglasses Round-up | Sunglasses News August 01 – 06 | News

Welcome back to the B Sunglasses Round-up, where we bring you the most up-to-date sunglasses and eyewear news each week. This week, we’re looking at the Olympics, Boots’ recall of their faulty children’s sunglasses, and a new report predicting that the Middle East is all set to be the next big market for designer eyewear! We’ll also talk about the B Sunglasses Brand of the week!

The Rio Olympics


Although not purely relevant to sunglasses, the Rio Olympics started this weekend and everyone is talking about it! The biggest high-profile sunglasses news to come out of this Olympics is Nike’s new ‘The Wing’ sunglasses, which we reported on a few weeks ago.

The Wing costs a whopping $1,200 and it’s not really affordable for casual runners and sporty types. But with its aerodynamic shape and design input from VSP Global and Zeiss, it is perhaps the most cutting-edge sports sunglasses design ever made!

The Olympics is the biggest sporting event in the world and there is always a renewed interest in sports sunglasses around this time. So in honour of The Olympics, we’d like to suggest three of the top sunglasses available in our sports sunglasses collection:


Oakley Turbine sunglasses are polarised, comfortable, and perfect for any sports person. And they have a casual aesthetic, so you can definitely wear them from day to day, as well as when you’re playing sport.


Ryders’ white and orange Thorn sunglasses look incredible, so they’re perfect if you spend more time watching sports that playing it. But their comfortable design makes them great for runners and other sportsactivities.


Oakley Radarlock Path sunglasses are super sporty and aren’t really for casualwear. The tight fit and bridge are comfortable and perfect for running and extreme sports. This is the perfect purchase for anyone inspired by Nike’s The Wing and doesn’t have over a grand to burn!


Boots Recall Children’s Sunglasses


Boots are in the spotlight in the eyewear industry after they were forced to recall a line of children sunglasses when information from Trading Standards came to light that the sunglasses were faulty, with a screw that loosens close to the left lens that could potentially damage the wearer’s eye. The loose screw comes from the top left of the frames, and is used to hold an ornate flower in place. This design flaw highlights how much can go wrong when sunglasses design isn’t taken seriously and it’s why we only source our sunglasses from the top designers. Boots issued a statement following this incident:

As the sunglasses are not of the high standard we expect, we’re asking that if you have bought this product that you return it to your nearest Boots store for a refund.

If you’ve bought the item for someone else would you please let them know about this as soon as possible?


New Report Suggests Middle East Is the New Eyewear Marketplace

A new report from Transparency Market Research has predicted that The Middle East will be the next frontier in designer sunglasses and eyewear sales over the next decade. Transparency have predicted that up until 2023, the Middle East will increase the eyewear industry’s annual growth rate by as much as 8.8% each year. This is great news for the eyewear industry and it makes a lot of sense when you look at the warm, sunny climes in the Middle East, as well as ever-increasing affluence in many of the countries. If you’d like to know more, you can read the ins and outs of the report here.


B Sunglasses Brand of the Week: MIU MIU


This week, we’re focusing on MIU MIU, the beautiful Italian sunglasses brand owned by Prada. MIU MIU have inherited Prada’s opulence, but they have their own unique style that focuses on oversized frames and dark colour palettes. B Sunglasses has had MIU MIU sunglasses in our collection for many years now and we’ve just recently acquired even more, so make sure you visit our MIU MIU collection today! (Side note: at B Sunglasses you get a free pair of single vision lenses with every pair of designer sunglasses!)


Next week, we’ll take a look at Prada, looking at the most exciting frames on offer and the 20% blanket discount across the entire Prada collection!


And that’s all the sunglasses news we have time for this week. Come back next week for another B Sunglasses Round-up!