Welcome to this week’s B Sunglasses Round-up. Each week, we find the biggest sunglasses and eyewear news and put it all in one place. On last week’s blog we looked at Snapchat’s strange “Snapbot” vending machines they unrolled in different cities throughout the US to promote their new sunglasses with an in-built camera. This week, we’re looking at, Westward Leaning, who are offer customers the chance to design their own sunglasses. We’re also looking at our on-going pre-Christmas sale, and our new video outlining several other non-Ray-Ban® Wayfarer options.
Westward Leaning Offers Customers a Chance to Design Their Own Sunglasses
Image Source: Westward Leaning
For anyone looking for an absolute sense of originality from their sunglasses, Westward Leaning might be exactly what they’re looking for. The company is offering people the chance to design their own custom-built sunglasses, choosing from materials, designs, additional design accents, and anything else you can think of. Westward’s creative director, Robert Denning, had this to say about the project:
With Westward Leaning Custom, the era of design despotism is over, and we’re excited to share the design process with our diverse customer base.
The main point behind this venture is that normal people without the design connections of famous music stars and models will still be able to design and obtain their own high-end sunglasses. It is tapping into the frustration some people feel when they find a celebrity with amazing custom-built sunglasses and have no way to follow suit.
In a way, this is build-a-bear for sunglasses, and it might be very successful, but it is unlikely to take over from the top eyewear brands, who spend millions on the design process, employing experienced designers to come up with the most beautiful, contemporary sunglasses designs in the world. But it’s a great idea, and we’re interested to see how their business develops.
Brand focus: Guess
This week, we’re focusing on Guess. Guess is the Los Angeles–based fashion label most famous for its designer denim. Over the years, Guess moved onto other collections too, including a particularly impressive line of sunglasses. The Guess fashion house was founded by two brothers, Paul and Maurice Marciano, and its early success was due to its clever advertising campaigns and careful choice of models, including Anna Nicole Smith, Keva Herzigova, and Claudia Schiffer.
When it comes to eyewear, Guess is fond of vibrant colours and classic, 60s, 70s, and 80s-inspired designs—but everything they produce, whichever decade its inspired by, always has a modern sense to it. Have a look through our entire Guess sunglasses collection to find out more, but here are a few of our highlights:
Not-Black-Friday Christmas Sale
As we announced las week, our Christmas sale has started earlier than black Friday this year because we don’t know why we have to base our sales on when American Thanksgiving ends each year! It also means that lucky customers get a much longer time to browse over our sunglasses and designer glasses collections to find their perfect pair. The majority of the designer eyewear on our website is available with at least 20% off, but some discounts go up as high as 70%. Check out the sale for yourself, but here are a few of our highlights:
These Diesel Wayfarer style sunglasses were £103 and have been reduced by 70% to £30.90
These G-Star Raw Metal Erving sunglasses were £108 and have been reduced by 70% to £32.40
These Italia Independent thin metal round sunglasses were £140 and have been reduced by 50% to £70
Don’t miss the opportunity to get a pair of designer sunglasses in this sale – perhaps as the perfect Christmas gift! The sale ends on Monday the 28th of November!
B Sunglasses Video: Top 10 Ray Ban Wayfarer Alternatives
As Ray-Ban® is the biggest dedicated eyewear company in the world, famous for its iconic Wayfarer design, we thought we’d make a video suggesting some alternative wayfarer designs from other eyewear designers. There’s a good reason why Ray-Ban® are at the top, and we recommend that you check out our Ray-Ban® Wayfarer collection, but we wanted to let some other eyewear brands have a moment or two in the spotlight. You can watch the whole video below, followed by images of each of the sunglasses featured on the video:
And that’s all of the sunglasses news we’ve got for you this week. Make sure you get something in our Not-Black-Friday sale before it ends and come back next week for another B Sunglasses Round-up!