B Sunglasses Round-up | Sunglasses News September 11 – 17 | News

Welcome to this week’s B Sunglasses Round-up. Each week, we find the biggest sunglasses news stories in the fashion, technology, and sports industries and put them in one handy place for our customers. We also include stories about our new collections, competitions, and anything else we think might interest our customers. Last week, we talked about our new women-centred Carrera collection. This week, we’re looking at how the new Apple Face ID feature can recognise wearer’s faces even when they’re wearing sunglasses – and we’re taking stock of the amazing bloggers and Instagrammers who have talked about or modeled our sunglasses recently.

New iPhone Face ID Works with Sunglasses

Image sourcelicence

Good news for sunglasses fans who are gearing up for the new iPhone with its facial recognition software: it will work with your favourite pair of shades. This week, Apple announced new details about the new Face ID feature, putting to bed worries that people who wore sunglasses most of the time would struggle with the software. But Apple software engineering chief Craig Federighi put these worries to bed with his recent update, saying that “Most sunglasses let through enough IR light that Face ID can see your eyes even when the glasses appear to be opaque.”

It seems that Apple didn’t develop Face ID in such a way that it works with sunglasses, but it is a happy accident that the infrared light will be able to get through to your eyes even if you’re wearing sunglasses. The Face ID feature has been developed to recognise various cosmetic differences on your face, such as beards, makeup, hats, scarves, etc. This is a smart move, as Apple’s new smartphone would never get off the ground if you have to remove items of clothing, shave your beard, take your sunglasses off, etc. just to make sure it notices you and allows you to use it.

Blogger Coverage

This week, we were glad to see fitness model Mike Chabot featuring a beautiful pair of these Tom Ford sunglasses from our larger Tom Ford collection. Tom Ford’s aesthetic perfectly complements Mike’s whole look, and we hope to see more of him in the future.

Image source: Instagram

We’ve been working with the most amazing fashion bloggers this year, and September is an exciting time for the fashion industry as London Fashion Week is upon us. Blogger and Instagrammer Carolina Ogliaro is attending the fashion week and we sent her a gorgeous pair of cateye Fendi sunglasses so she can look the part.

Image source: Instagram

As any close followers will already know, B Sunglasses proudly sponsor Muckle Cycling Club. They came in second place in a recent triathlon competition and they now have their sights set on The Hill Climb in Corbridge on the 22nd of October. Muckle CC will be out there in their top-of-the-line Oakley sunglasses provided by B Sunglasses.

Image source: Instagram


Brand in the Spotlight: Animal

Pop Butterfly Plastic Sunglasses in Crystal Blue by Animal.

Eve wrote the larger Animal spotlight earlier this week, but I’d like to give a brief overview here as well. Animal was founded by two English surfers in 1987. Ian Elliot and Nigel Broughton established their extreme sportswear brand on the back of their initial idea: a watchstrap that could handle the wear and tear of surfing and other extreme sports. Based in Poole, in Dorset, Animal began making waves of its own with its quality materials and craftsmanship. This was a brand that cared about putting out superior products and extreme sports enthusiasts around the world quickly took notice.

Today, Animal is one of the biggest extreme sportswear designers in the world, designing a range of clothing, watches, and sunglasses for the BMX, skating, mountain biking, skiing, and snowboarding industries. It’s great to see a company based in the UK do so well on the world stage and we expect more great things from Animal in the future.

If you’re inspired by this short Animal spotlight, or by Eve’s longer spotlight, you may like to check out our Animal glasses and sunglasses collection. Here are a few of our favourite models:

Animal Pop Butterfly Plastic Sunglasses in Crystal Blue

Animal Flip Flex Tips Full Frame Plastic Sunglasses in Black

Animal Timson Classic Rectangle Glasses in Green

Animal Rip Square Metal Wrap Sunglasses in Light Antique Bronze


That’s all the sunglasses news we have time for this week. Come back next week for another B Sunglasses Round-up.