Welcome to this week’s B Sunglasses Round-up. Every week, we find out the biggest sunglasses news stories and announce any exciting B Sunglasses news, such as new designer collections, competitions, giveaways, and sales. We’re interested in all-things eyewear, whether it’s designer fashion, sports, or technology. Last week, we talked about the re-release of the classic white oval sunglasses famously worn by Kurt Cobain. This week, we’re looking at new figures about eye-health awareness in the UK and our exciting Carrera Sunglasses competition. Read on to find out more!
40% of British People Risk Damaging Their Eyes with Cheap Sunglasses
This week The Voice Online published an infographic that was researched and designed by Scotlight Direct. The infographic highlighted how little people in the UK understand about the damage the sun’s UV rays can do to their eyes or how effective sunglasses are at protecting them. They carried out a survey asking Brits what they knew about the Sun and eye health and the results were less than encouraging…
49% of people surveyed believed that simply wearing darker lenses would protect their eyes. We know that this is not the case at all, and pretty much all of our standard, clear designer glasses come with full UV protection. In fact, many cheap and knock-off sunglasses offer no protection from the sun. And the problem is that dark lenses that offer no UV protection are actually much worse than wearing nothing at all because our eyes relax a little in the shade and our pupils dilate, allowing more UV rays into our eyes, causing a lot of damage with no warning.
UV rays are responsible for a laundry list of eye health issues, such as 10% of all cataracts, 10% of skin cancer occurs on our eyelids, macular degeneration (gradual vision loss), sunburn of the cornea (photokeratitis), and a huge range of other problems.
One of the problems is fake sunglasses bought in markets on holiday. No one regulates the UV protection of these sunglasses as they’re usually fake knock-offs of designer sunglasses. But people buy them for style rather than for protection. 44% of men and 55% of women buy sunglasses for style rather than for protection. These figures are alarming and we hope that infographics like Scotlight Direct’s and other initiatives will help educate the public. Sunglasses that provide full UV protection don’t need to be expensive. We have a huge range of sunglasses to choose from. Here are a few of our cheaper pairs for anyone on a bit of a budget:
COMPETITION: Win a stunning pair of Carrera Sunglasses
We’re really pleased to announce the latest competition here at B Sunglasses. We have teamed up with Carrera to give our customers the chance to win a pair of Square Aviator sunglasses from Carrera, as modelled by Jared Leto above. We can’t promise you’ll look as good as Leto, but these stunning sunglasses certainly won’t hurt your chances…
The competition started on Wednesday the 17th and it runs until June the 17th! To enter the competition, click this link and answer this question: “Which other colours do these cool square aviators come in?”
And because we’re so excited about this competition, we decided to make Carrera our brand in the spotlight this week. Eve wrote a larger article about them earlier this week, but I’d like to talk a little bit about them here too. Carrera is a specialist sports eyewear brand from Austria. It was founded in 1956 by designer Wilhelm Anger. Anger named his brand after one of the most dangerous races in the world: the Carrera Panamericana and it has always been connected to the racing and sporting world. Carrera has an unmistakable aesthetic that has put them up with the top eyewear designers for over 60 years.
If all this talk of Carrera Sunglasses has piqued your interest, check out the entire Carrera Sunglasses collection here at B Sunglasses, and here are a few of our absolute favourites:
That’s all the eyewear news we have time for this week. Please come back next week for another B Sunglasses Round-up!