Welcome to this week’s B Sunglasses Round-up, where we gather together the latest sunglasses news along with any new competitions, giveaways, and new collections here at B Sunglasses. On last week’s round-up we talked about our buying trip to Trieste, where we secured new additions to our Tom Ford and Guess sunglasses collections. This week, we’re talking about our London buying trip, where we managed to add Givenchy, Smith Eyewear, and McQ by Alexander McQueen sunglasses to our collection.
Buying Trip to London
New sunglasses from Carrera
As we’re always on the lookout for the latest designer collections, the B Sunglasses buying team attends as many exhibitions and buying trips as possible each year. This week, the team went to London to get up to speed on AW17 eyewear trends.
Leaving a miserable, rainy Newcastle behind for sunny London, our team’s first stop was Safilo’s UK headquarters in Savoy Hill. At Safilo, the team admired Carrera’s cool heritage pieces with great detailing. There were edgy angular cateye designs for the ladies and some great matte and shiny frame combinations throughout the collection.
At Safilo, the team also checked out the Polaroid collection. In their latest releases, Polaroid have really embraced the pastel lenses AW trend already spotted on the catwalks. With superior lens technology Polaroid have been focusing on improving the fit and quality of their frames and have done some incredible work.
The team are excited introduce Smith Eyewear to B Sunglasses. Smith is a US sports accessories brand and it is already huge over the pond! Their patented lens technologies are perfect for outdoors and we’re sure they’ll be popular with runners, cyclists, and other sporty people here in the UK. Smith Eyewear was founded by dentist Dr Bob Smith who invented the first ever thermal ski goggles in 1965. Smith Eyewear has been very successful in the US, and we think it’s time the UK gets a taste.
A stunning sample from Fendi’s new collection
Also at Safilo’s HQ, the team got to see Fendi’s new collection. It seems that Fendi’s AW17 collection has focused on every day, casual designs, but they haven’t lost their elegant aesthetic, which is part of the brand’s DNA. The team found oversized round and Aviator designs with metal frames and stud detailing. And as we’ve come to expect from Fendi, there were plenty of stunning new cateye styles and various exciting colour refreshes on some of our favourite Fendi styles. If you’re interested in getting a pair of your own, check out our Fendi sunglasses collection.
The Jimmy Choo collection at Safilo also didn’t disappoint. There was a huge and exciting collection to choose from, with square, round, oval, cateye, studs, stars, glitter (image featured above), and side guards! The extensive range of eyewear designs coming out of the Jimmy Choo studios at the moment is staggering. There were lots of exciting colour renewals to existing styles, as well as gorgeous metal, leather, chain and animal detailing.
The Hugo Boss collection boasted timeless keyhole, round and Wayfarer shapes. There was some stripy detailing on a selection of the grey frames, giving a tasteful contemporary twist to classic shapes. The team were especially impressed with the relaxed tailoring collection where the sunglasses’ inlays featured patterns and lines from popular Hugo Boss suit designs.
The most recent Givenchy releases at Safilo blew our team away and we’re excited to be relaunching Givenchy here at B Sunglasses. The Givenchy eyewear collection was bold, beautiful, and incredibly glamorous – definitely one of the favourite collections for AW17!
The Gucci collection had vintage frames and lenses with bold stripes, lots of oversized designs, floral prints, and an exciting sporty rubber frame. Gucci really is the brand that just keeps giving!
The Saint Laurent collection at Kering boasted an impressive array of Combi (metal and acetate) and oversize frames. Continuing the deconstructed logo story from the Saint Laurent bracelet collection, a selection of the new AW17 sunglasses (pictured above) have the YSL logo carefully positioned on the sunglasses’ hinge to break in half when the sunglasses’ arms are folded. Our Saint Laurent collection was already pretty impressive, so we’re really pleased to add more from their AW17 offering.
In the Alexander McQueen AW17 collection at Kering, our team were impressed with the Swarovski crystals, sculpted metal bars, contemporary rimless styles, and the introduction of subtle skulls on frame hinges. The famous ghost skull is back for AW17 (hidden in acetate). Can you spot it?
The Stella McCartney collection at Kering was also impressive, with a big emphasis on sustainable fashion. Our buyers enjoyed previewing the new temple chain detailing on the popular Falabella Stella style and the playful swan-themed children’s collection.
Our buyers are visiting Amsterdam on Monday, so be sure to come back next week for the next instalment!
Schools are Out for Summer
Children are off school for summer in Scotland and Northern Ireland, and they will be off next week in England and Wales. This is the perfect time to make sure everyone – children and teenagers – has quality sunglasses to protect their eyes from the Sun’s harmful UV rays. The invisible ultraviolet light that causes sunburn and skin cancer is unsurprisingly harmful to our eyes, which are very delicate. The potential sun damage to our eyes is doubly dangerous for kids and teenagers as they are much more likely to spend longer periods of time outside.
The sun can cause a laundry list of problems for our eyes, including cancer, macular degeneration, cataracts, and photokeratitis (extremely painful sunburn of the cornea). Just as you wouldn’t let your child go out in the sun without sun cream, you shouldn’t send them out without quality sunglasses. However, quality needn’t mean expensive. Here, at B Sunglasses, we have a huge range of children’s sunglasses, with high-end designer brands such as Ray-Ban® Junior and Polaroid Kids, and the always-affordable Monkey Monkey, which specialises in making quality kids’ sunglasses in fun designs that kids will be excited to wear. After all, it’s hard to make a child wear something they don’t want to, and getting them a pair of sunglasses they love will ensure they wear them even when you’re not around. We’ve got a huge range of children’s sunglasses, but here are a few of our favourites:
Tom Ford is Releasing a Collection Just for the Middle East
Tom Ford has been one of the biggest names in the sunglasses industry for years and his extensive sunglasses collections are popular all over the world. However, given how quickly the eyewear industry is growing in the Middle East, it makes sense for Ford to focus on the Middle East with his new collection. This new collection boasts the best materials available, such as Japanese titanium and photochromatic lenses that lighten and darken automatically in response to different light intensities. In a discussion about his Middle-East collection, Ford had this to say:
These are the frames that I personally wear and in some instances originally designed only for myself. This is truly my own private collection. In most cases these editions of my favourite frames have been produced in new elevated materials that are uncommon in most commercially produced frames.”
This exclusive collection should further cement Tom Ford’s global reputation as one of the top eyewear designers in the world, which we’re pleased about at B Sunglasses as we’ve recently secured a selection of new Tom Ford sunglasses for our collection and any success the brand enjoys will mean even more stunning Tom Ford sunglasses designs further down the line!
That’s all the eyewear news we have time for this week. Please come back next week for another B Sunglasses Round-up.