B Sunglasses Round-UP | SUNGLASSES NEWS APRIL 9TH – APRIL 15TH

coachella photo
Photo by hannah.rosen

It’s been an exciting week for sunglasses as Coachella kicked off 2018’s festival season. We all know the perfect place to show off your favourite sunnies, or test out a daring new style, is at a festival and we’re dying to see this year’s trends. Read all the latest eyewear news here…

Coachella opened on Friday, with fashionistas and music-lovers from around the world coming to California to see their favourite acts in the sun. The first night opened with an incredible The Weeknd with many other fantastic acts following. We’ve been celeb style spotting already and as predicted tiny sunglasses and retro glam are in. If you missed the weekend’s action then watch the highlights online and catch the live stream for next weekend’s music. Coachella is just the beginning though, endless opportunities for festival fun and festival style are here this summer. Read our ultimate festival guide for 2018 to find out which event is for you.

coachella photo
Photo by Yolanda Arango

Across the world in Saudi Arabia, models took to the runway for the country’s first Arab Fashion Week ever. The event has major significance, opening in an ultra-conservative kingdom. Even a couple of years ago it would have been unthinkable for Saudi Arabia to host this kind of event. The fashions displayed were items women might wear in private, and the audience were female only. The style was extravagant, with lots of detailing, sequins and beans like on the gowns showcased by Tony Ward and Bibisara. Other designers there were Jean Paul Gaultier, and Saudi Arbia’s Arwa al-Banawi who presented strong female clothing like business suits. Banawi said her designs send a strong message about female empowerment at a time when Saudi Arabia is lifting harsh restrictions on women driving and in the workplace. The whole event is inspiring, and we’re desperate to see all the extravagant clothing and eyewear showcased on the runway.

In other eyewear news, over in Chicago a generous business owner has donated 100 pairs of virtual reality sunglasses to the Palmetto health children’s hospital. The ward uses VR glasses for children to escape from the frightening or painful procedures they must undergo in hospital. Richard Oleff, a successful businessman, heard about this work at the hospital and donated 100 new pairs of glasses so now the kids have enough for each of them rather than only a couple to share before. This hospital really show us what eyewear technology can do for us.

Our brand ambassadors have been all over the world this week wearing some brand new eyewear styles.

By OSquare wearing Prada.
By OSquare wearing Prada.

By OSquare was sunning it up in the Caribbean looking effortlessly beachy and beautiful. Wearing a blue patterned jumpsuit, clutching a beach bag and her flips flops with her toes in the soft sand, and styling herself with eyewear royalty – Prada.

Chris Will wearing Tom Ford.
Chris Williamson wearing Tom Ford.

Chris Williamson, events director and podcaster was camel riding in the desert on an Arabian Adventure. Protecting himself from that hot desert sun (and plenty of camel slobber), he wore a new pair of Tom Ford sunglasses. Get the look here…

Sam Bentham wearing Ray-Ban.
Sam Bentham wearing Ray-Ban.

Sam Bentham completed his shorts and checkerboard trainers look with a grey hat and a pair of round Ray-Ban frames. Steal his look here…

JJ wearing Ray-Ban.
JJ wearing Ray-Ban.

Union J’s JJ Hamblett posted an extremely cute garden shot with his girlfriend in the sun. His colourful Ray-Ban frames were catching the rays in every way they should. Explore our Ray-Ban range now.

Check back here next week for all the latest eyewear news.