B Sunglasses Products | Nerdwax

Do you have problems keeping your glasses in place? Our latest product to join the B Sunglasses range is sure to shoot to the top of your wishlist… Presenting to you – Nerdwax!

Created as part of a Kickstarter campaign, Nerdwax is designed for the simple task of keeping your glasses on!

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Made from all natural materials (the main ingredients being organic beeswax and coconut oil), Nerdwax was created by none other than Don Hejny from Tennassee,  the man behind the phenomenal Kickstarter campaign which began in early 2014. By definition on the official  Nerdwax website ‘Nerdwax is a beeswax based blend of All Natural and Certified Organic ingredients specially formulated to keep your glasses in place.’

It comes in a single lip-balm sized tube for multiple uses and is easily applied to the bridge and ear-tips to give your frames a better grip. This simple invention has taken the internet by storm and soon it will be available to purchase right here at B Sunglasses.

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Though not without us telling you first of its’ amazing journey into your checkout basket….

An audio-engineer and father of two, Hejny said he came up with the idea after attending a concert in Texas and became frustrated for the musician who was constantly having to adjust her glasses and push them up her nose. Hejny, like most fellow glasses wearers’ could understand the frustration of her having to constantly re-position her glasses and decided he would come up with a solution.

“I remember after that show calling my wife and being like ‘I just had the most amazing idea,'” Hejny told Mashable.

He immediately began experimenting with materials, formula’s and various combinations of ingredients and insisted on an all-natural composition as the product would be constantly touching the sensitive skin on the wearers’ face.

After beginning his campaign where he intended to raise $5,000, by April 2014 he had exceeded his target to $16,000. Today, the overall amount pledged is something like $61,000 with over 1,000 backers.

 “Kickstarter is amazing because it is really going to help us discover market value,” Hejny said in his interview with Mashable. “We reached out to a ton of people in our network and asked what they would expect to pay for a tube and the answer was always somewhere between $7 to $12.”

As champion’s of eyewear we just can’t wait to be part of Nerdwax and its’ rise to success. Will you be purchasing your own?

 

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All Images c/o Nerdwax

 

Nerdwax will be available for purchase at B Sunglasses from March 2015.

Watch the video below