Unless you’ve been living under a rock, you might have heard that there are now a pair of sunglasses that can make life look just like Instagram. Last week Tens Life were mentioned in every big-time newspaper and magazine for creating the world’s first ‘Instagram’ filter lenses; making your day look just a little bit better.
Whether you’re a Walden kind of girl or a Nashville guy, Instagram is one of the most popular photo sharing Apps in the world. Perhaps the reason it is so popular is that it is an easy way to make your photos look instantly better, brighter, sunnier, more artistic etc. with the simple use of one of their 20 unique filters.
Tom Welsh, Kris Reid and Marty Bell; the creators behind the Edinburgh based company Tens Life decided to apply the same concept to real life and drew upon their experience with colour grading in the photography and film-making industries to develop the “sense heightening” Tens shades. The unique lenses surpass the technology of regular polarised and photochromatic lenses by “working with the warmth of the sun” rather than blocking out light with desaturated colours.
The glasses were featured in The Telegraph, Vice, Grazia, The Huffington Post, Esquire, WIRED, Time and Hypebeast causing a social media flurry of shares on Twitter and Facebook. Funding flooded in on crowd-funding platform Indiegogo to make the shades available and within days and the Edinburgh based company had sold over 6,000 pairs exclusively to backers worldwide; including to our very own B Sunglasses.
Available for pre-order and set for dispatch June, the trio have hit above their funding target of £9,000 with donations reaching £100,000 despite only launching the campaign 16 days ago at the beginning of May.
These understated looking versatile frames are available in black, navy, red or blue; but with the state-of-the-art Tens Life sunglasses filter, you can be sure to add some warm, 1970s sepia tones to your summer – a true pair of rose-tinted glasses!
Welsh told the The Telegraph: “A couple of weeks ago we all moved into a flat together to put our heads into the same space. We set our living room up as an office, and at the moment we all just sit at our desks and look at every so often in disbelief at the total amount of funding.”
You can pick up a pair of your own in the coming weeks at B Sunglasses just in time for your summer vacation. Come rain or shine, these Tens Life sunglasses will undoubtedly brighten your day.
Four colour-ways and a classic Wayfarer style frame; the specially designed lenses are the real feature of these ‘Instagram’ sunnies
Testing out Tens in the B Sunglasses HQ
Instagram: B Sunglasses