Ray Ban labelled ‘cooler’ than Chanel

Eyewear giants Ray-Ban® sunglasses have been ruling the world of luxury sunglasses since 1937 yet who’d have thought the brand would have been voted above Chanel and Alexander McQueen as one of the coolest labels around?

In a CoolBrands panel which consisted of model Daisy Lowe, publicist Liz Matthews, entrepreneur Kelly Hoppen and designer Julian MacDonald; the coolest brands in Britain were voted for which left iPhone and iPad creators Apple at the top of the list.

Other brands including Aston Martin, Nike, Rolex and Glastonbury Festival made up the top five whilst Ray Ban made it to #11 which was way ahead of its luxury brand competitors Chanel, Prada and Alexander McQueen.

Ray Ban sunglasses have been worn by countless celebrities and style icons across the years from contemporary stars like Rihanna, Beyonce and Pharrell Williams all the way back to the legendary James Dean, Audrey Hepburn, Hunter S. Thompson, Marlon Brando and Robert DeNiro. Ray Ban Wayfarers, Aviators and Club-Masters still retain the highest quality and coolest style around with each design becoming a staple to every male or female summer wardrobe worldwide.

CoolBrands chairman Stephen Cheliotis told Metro:

Fashion came back to the fore, with sport and music brands becoming more conspicuous.

We here at B Sunglasses are huge fans of Ray Ban and completely agree that they are one of the coolest brands around.