Randolph Engineering are toasting to their 45th anniversary with a brand revitalisation. The new campaign, “Extraordinary For Life”, stays true to the history of Randolph while also looking forward to the future. We’ve got some stunning new arrivals from their latest collection.
Randolph are rightly extremely proud of their roots. The brand epitomise the American Dream. In hope of starting his career, Jan Waskiewicz, began an engineering course at an early age. However, he was soon forced to stop when Germany invaded Poland, his home country, during WWII. After serving bravely in the Royal Air Force, the war ended and, Jan travelled with his wife, child, and only $50, to Boston. He soon began studying again at University and in 1972 formed a partnership with Stanley Zaleski. The pair set up a machine shop, building and selling machinery for optical manufacturing companies.
It’s hard to believe that this small machine shop would develop into the company we know today. The two men noticed an issue with the quality of the eyewear being produced by companies. They set out to design and create products themselves and were immediately successful. Their skills didn’t go unnoticed, and in 1982 Randolph won a huge contract to produce the uniform-issue military-spec aviator sunglasses for the U.S Air Force. They still hold this contract today.
The U.S Air Force aren’t the only ones to use Randolph for their eyewear. Randolph sunglasses also feature in countless films on Hollywood’s big stars. Their Aviators alone are worn by Jon Hamm in Mad Men, Tom Cruise in Oblivion and American Made, Robert Redford in Spy Game, and Woody Harrelson in War for the Planet of the Apes. Most recently, Zac Efron wore the RE Aviators in his role in Baywatch, and Emma Stone rocked a stunning pair of chrome P3 frames in the new series Maniac. It’s not merely coincidence that Randolph’s are chosen to style bad-ass characters in blockbusters. There’s something effortlessly cool, simply sophisticated, and filled with attitude about a pair of Randolph sunnies.
Randolph’s rebranding this season stays true to their past, and all of their loyal customers, but revitalises their design and manufacturing to make products that stand out on the market even further. Waszkiewicz describes their campaign best: ““Our mission is to help the world see more clearly, in vivid color, and in total comfort with eyewear that inspires a lifetime of extraordinary experiences.” In the video, they don’t only show the significance of their eyewear being used for extraordinary things, out in the open with nature, but also the importance of their manufacturing. Randolph have updated their packaging, with luxury leather travel cases and soft microfiber cloth pouches now encasing their eyewear.
As well as this, Randolph have invested in new technology and innovate design resources to ensure Randolph sunnies really do last you for life. Lenses now come with an anti-reflective coating to reduce glare. Skytec lens technology is designed with travel, adventure and aviation in mind, so people can led extraordinary experiences out in their Randolph’s. Randolph are proud not only of their history, but of their “complicated” manufacturing that takes 6 weeks, and 200 steps to create one pair of sunglasses that last a lifetime. What’s more, 23k gold and other fine metal finishes are applied at up to 5x the industry standard. Randolph sunglasses will take you through season after season with their durability and timeless style.
Mirrored lenses are a huge trend this season and Randolph’s new collection is full of them.
The Spectrum frames take the classic square pilot design and make it modern and vibrant.
The orange mirror colourway is fiery and bold, perfect for people who love to have fun with fashion.
Rose gold frames and rose gold lenses make for a fresh and playful style.
The iconic Randolph logo is now laser engraved onto the lenses, rather than the pad printing used previously.
The spectrum green mirror lenses are perfect summer eyewear, as they catch every light beautifully for an eye-catching look.
The quirky P3 frames, were originally designed for use inside navy submarines. The retro style, as seen on Emma Stone, is perfect for anyone who likes vintage or playful fashion.
The frames are lightweight, with curved earpieces for extra character and maximum comfort.
The Concorde design is named after the Concorde supersonic passenger airliner and is built to meet the same military standards as theclassic Aviator. Featuring the iconic large teardrop shape worn by pilots during World War II, this style is loved for its fashion as well as for its sun protection. The AGX green lenses filter colour for reduced eye fatigue and provide exceptional contrast for crisp viewing.
Explore our full range of Randolph eyewear now and you’ll find your extraordinary frames for life.