This year marks Polaroid’s 80th anniversary, so to celebrate the brand has produced a collection of short videos titled, Polaroid Side Stories. The campaign focuses on a small selection of talented individuals from various industries, characters of different ages and specialties who all share a love for Polaroid Eyewear.
These artists featured in the Polaroid side stories campaign include Lion Babe, Elliott Sailors, Felipe Pantone, Sky Brown along with Skate Kitchen as well as Gabby David and Puff the Houseman. Side Stories campaign showcases each artist’s background such as fashion, street art, music, skateboarding and dance as they tell the viewers about themselves as well as present their vision for a better world.
“The concept of Instant Experience is a recurring theme in each of the Side Stories: the transformation, the moment in which, by improving our perception of what we see thanks to Polaroid, we give our best and express ourselves. Free to seize every occasion just as Land did 80 years ago, we clearly see the opportunities, beauty, truth and love which surrounds us,” the company said.
The first of Polaroid Side Stories; Lion Babe is an American electro soul duo from New York City. The duo is made up of singer Jillian Hervey and record producer Lucas Goodman. Following their meeting through a mutual friend, the pair released the single “Treat Me Like Fire” (2012), which raised their profile and led them to sign a record deal. Jillian Hervey is renowned for her huge main of afro hair, a possible influence on the band’s name. The gorgeous singer is an excellent performer and her stage presence is undeniable. Definitely one to watch out for in the future.
Elliott Sailors is an American model that had her first shoot with Bruce Weber in 2001 after she moved to New York. She once had beautiful long blonde hair and her career has stretched over a decade. She has done shoots with Terry Richardson and Peter Beard. In 2012 she was chosen by Ellen Von Unwerth to be the face of the Bacardi 150 year Anniversary campaign.
In 2012 though she made a radical decision and cut her long longs wrapped her breasts up and started to model menswear as well. She has said that men have a longer career in modeling as they do not need to look young and she wants to have a long career. After her androgynous haircut she got a lot of attention due to this and her commitment to people being true to themselves. An inspiring addition to the Polaroid Side Stories series.
Felipe Pantone is an Argentinian-Spanish artist. He started doing graffiti at the age of 12. He graduated with a Fine Art degree in Valencia (Spain) where his studio is based. Felipe travels the world ceaselessly with his art. His work has been exhibited all over Europe, America, Australia, and Asia.
“Felipe Pantone’s work is at the cutting edge of street art. Straddling conventional graffiti, typography and abstraction, his work fuses bold elements of graphic design with highly evolved geometric shapes to create an ultra-modern aesthetic which complements and reacts with the stark modernity of our cityscapes.
Drawing on our concerns of the digital age and the speed at which technology is developing, Pantone’s art is like looking several light years ahead into the future and discovering a new language in which to communicate.”
James Buxton. Global Street-Art
Ocean & Sky + Skate Kitchen
Polaroid Eyewear presents SIDE STORIES: five short videos starring authentic characters of different ages and different talents, all in love with Polaroid Eyewear.
Through incredible stories, our five artists, coming from music, fashion, street art, skateboarding and dance, tell us about themselves and present their vision for a better world.
Skate Kitchen Skaters are a collective from New York which has become a bona fide phenomenon, adored and followed even by celebrities like Pharrell Williams.
Sky & Ocean Brown at 8 years old became the youngest girl to take part in the Vans adult pro open skateboarding competition.
The skateboarding story focuses on the collaboration and union between two generations of female skaters who are mutually re-defining their expectations, in addition to being a celebration of how two generations can influence and encourage each other – not only in skating, but also in the most intimate expression of oneself, resulting in intense emotional impact.
Shop the latest collection of Polaroid