The One Obsession campaign honours every athlete, who hold their sport not as a hobby, but as an obsession. Our new Oakley drop offers eyewear for each athlete so they have maximum performance and style as they enjoy their obsession every day.
One Obsession invites athletes, professional or amateur, to join the #CantStop movement – an invitation to the obsession that never ends. The multi-channel campaign spreads across 22 countries and includes digital and social advertising, like outdoor events, live events, and enhanced digital experiences on their site. Athletes share and celebrate their obsessions around the world, creating a community of adventurers who love what they do. Famous athletes have shared their inspiring stories for the campaign including: Mikaela Shiffrin, skier; Mark Cavendish, cyclist; Marc Marquez, Moto GP champion; Gabriel Medina, surfer and Eric Koston, skateboarder.
Count reps, not seconds. Mikaela Shriffin is prepared to crush the New Year. The Olympic skier trains day and night to reach her peak, with the aid of Oakley eyewear. Another fantastic athlete who #CantStop: Jan Frodeno. The reigning two-time Kona Ironman Campion knows that every second counts. As for Julian Wilson, surfer from the Sunshine Coast, he lives out his obsession traveling the entire world. Valentino Rossi is also part of the One Obsession campaign. Rossi is the most successful MotoGP rider ever and he styles himself with Oakley when pushing his limits.
Valentino Rossi wears the Latch sunglasses. Latch sunglasses are designed with a classic keyhole bridge and curves of rounded lens orbitals. The red frames are striking and matched with ruby red prizm lenses for a fresh and sporty finish.
Mark Cavendish, Pro-Tour Cyclist wears Jawbreakers by Oakley for riding. Jawbreakers are the ultimate sport design, with Unobtainium® components for a comfortable secure fit and the hassle-free lens changing with Switchlock technology for vision optimization in any setting. The most remarkable feature is the extended field of vision that has come from the painstaking analysis of data measuring common eye placements during rider testing. The Jawbreakers come in a variety of bright, modern colours, true to Oakley style.
Explore our Oakley collection now and join the #CantStop movement.