H&M have just announced that they will open two pop up shops next month, specifically focusing on sportswear in dedication to the games. The shops will be opened on July 6 and July 7, with one in Covent Garden and another next to the Olympic Park, running for all 10 weeks of the games. With the store next to the Olympic Park potentially becoming a permanent feature if it is successful.
H&M also announced that both stores will have an exclusive limited edition range of clothing in red, white and blue.
In other Olympics news, yesterday, the countdown to the games progressed as Giant Olympic rings were suspended from Tower Bridge with Boris and Lord Coe onlooking. The rings are certainly striking, 25 metres wide and 11.5 metres tall, weighing three tonnes each. They cost £259,817 which has apparently been covered by the £32 million Look and Celebration budget which supports all cultural events across London. A dazzling light show is planned across all the bridges of London, bringing the city and the rings to life.
Kate Moss, Naomi Campbell and Rosie Huntington-Whiteley were announced recently to be taking part in the closing ceremony of the London Olympics. Taking to the catwalk in order to show off British fashion. With the likes of Vivienne Westwood and Alexander McQueen set to be designing for the event, prepare for the spectacular.