New Gucci Woman

Gucci’s Eyewear Fall/Winter 2018 campaign is yet another example of their talent at creating unique narratives to compliment their lively collections. The collection itself is the perfect reminder that sunglasses aren’t just for summer, but bring individuality to your style all year long.

Inspired by the press conferences held in the 70s and 80s, the new Gucci Fall/Winter eyewear campaign is an intimate and glamorous portrayal of Gucci style. Captured by photographer Colin Dodgson and art directed by Christopher Simmonds, the campaign features a pumpkin velvet curtain backdrop and gigantic floral arrangement. Chinese actress NiNi returns to model for Gucci, following her success in the summer campaign set along Venice Beach.

Dodgson combine close-up detail shots with jerky camera motions that nod back to the 70s footage. In the background, “Big City” by the Birtish Merseybeat band plays along with crowd sound effects. NiNi wears the oversized metal frame glasses that add a striking but elegant finish to her look. Other models featuring in the campaign are Eli Epperson, Fisher Smith, Sedona Legge, and Stella Lucia, all bringing their own personality forward. Gucci has always celebrated diversity and individuality, and this campaign is as unique as it comes. We can’t wait to see what they do next…

Fall/Winter Eyewear Campaign 2018
Fall/Winter Eyewear Campaign 2018

Gucci eyewear is always bold. This season, Gucci have gone oversized in every element and the iconic logo adorns each piece for extra glamour.

Swarovski Crystal Logo Oversize Square Sunglasses in Black
Swarovski Crystal Logo Oversize Square Sunglasses in Black

These oversize square sunglasses are full of attitude. In the campaign, they are without a doubt the star of the photo. The Swarovski crystal logo detailing is striking and luxurious.

Bold Round Sunglasses in Havana
Bold Round Sunglasses in Havana

Round Havana sunglasses are always a safe choice because they’re timelessly stylish. Here, the chunky frame and gold metal GG logo detail brings that extra hint of vintage edge.

Bold Round Sunglasses in Havana
Bold Round Sunglasses in Havana

NiNi has featured in many of Gucci’s campaigns now. Her natural beauty and colourful style compliments the designer’s personality to perfection.

Gucci Eyewear Campaign Fall/Winter 2018

Simple blushed lips and a colourful coat make a winning combination with the oversized metal frames.

Oversize Vintage Web Sunglasses in Gold Brown
Oversize Vintage Web Sunglasses in Gold Brown

Simple but elegant, the oversize vintage web sunglasses are an ideal accessory for the everyday. They are bold in design, yet versatile in colour, meaning they’ll bring that stylish vintage finish to any outfit.

Oversize Vintage Web Sunglasses in Gold Brown
Oversize Vintage Web Sunglasses in Gold Brown

The Gucci logo is engraved onto every pair of their sunglasses on the lens. Always ensure you buy Gucci sunglasses from a genuine seller.

Square Retro Brow Sunglasses in Black Brown
Square Retro Brow Sunglasses in Black Brown

The iconic Gucci stripes are back; a symbol of timeless sophistication. These square brow bar sunglasses are effortlessly smart.

Square Retro Brow Sunglasses in Black Brown
Square Retro Brow Sunglasses in Black Brown

The classic black frame, set in a gold wire frame, and finished with the striped temples makes a bold and glamorous piece.

Guilloche Embellished Round Sunglasses in Gold Pink
Guilloche Embellished Round Sunglasses in Gold Pink by Gucci

Finally, feminine and elegant, these gold pink round sunglasses show off Gucci’s playful side. The embellished side frames bring that hint of unique glamour to the gold frames. Pink lenses complete the pair, making them the perfect glamorous piece to add vibrancy to your look.

Gucci campaigns are always irresistibly charming and effortlessly cool. Explore their full collection of eyewear on our site now.