Last week, on the longest day of the year, leading children’s eyewear brand Monkey Monkey launched their new campaign ‘Sun’s out, Sunnies on!” Fronted by junior doctor Emily Macdonagh, the campaign stresses the importance of protecting your child’s eyes and it celebrates letting them do it in style.
Monkey Monkey is an award-winning brand for a reason. Their sunglasses are created with children’s safety and happiness at the forefront of their designs. For their new campaign, Monkey Monkey conducted research into children’s eyewear. Out of 1,000 parents surveyed, results showed that they are twice as likely to put sunscreen on their children as make them wear sunglasses. You wouldn’t dream of heading to the beach with your kids for a day in the sunshine without putting sun cream on them. Part of this mindset is because the effects of sunburn are immediate, obvious, yet the damage the sun does to our eyes can go unnoticed for many years. If it’s not peeling shoulders or a tomato nose, then it’s easy to overlook the risks of enjoying the summer sun.
Children are more vulnerable to sun damage, not just on their delicate skin, but on their eyes too. Harmful UV rays can cause a variety of nasty injuries such as: cancer; cataracts; pterygia; keratitis; macular degeneration, and many others. Sun damage is cumulative, meaning you have to start preventing it early because symptoms won’t be noticeable until years later. Next time you head out for a day with the family sunglasses, along with sun cream, need to be top of your packing list. Yes, even above the sausage rolls and cheese sandwiches for their picnic.
Monkey Monkey have been stressing the importance of protection for children’s eyes for years and their new campaign develops their ethos further. Emily MacDonagh, junior Doctor, mum of two and wife of celebrity Peter Andre, is fronting “Sun’s out, sunnies on.” In a recent interview on Heart Sussex Radio, MacDonagh admitted that herself, along with most parents, always have a pair of sunnies for themselves in their bag when they leave the house, but rarely do the same for their kids. She stresses the importance of the new research, saying that children actually have 3 times the exposure to damaging UV rays than adults because they love to play outdoors in the summer. When asked about the new range, she says, “I’m actually jealous, I’ve seen some of the styles and I’m thinking I would have absolutely loved some of these.”
In the campaign video, we love how excited the kids are about their new sunglasses, because, that’s what Monkey Monkey are really about, keeping your kids safe and happy. The range of sunglasses cater for kids aged 3-11, as well as a couple of options for babies, and come in a variety of colours and styles. Many of the pairs are mini-me styles, so they can have fun matching with mum or dad.
Mirrored lenses are a top trend this season, so you’re kid will be the most stylish one in the sun in these round keyhole frames.
For a lively and carefree personality, these orange sunglasses are a top choice. Playful in their high-brow bar design, and their vibrant juicy colour, they are a unique style.
The Indi sunglasses are award-winning, voted as a top holiday choice by MadeForMums. Not only are they fresh, colourful and modern in their keyhole design, but they’re lightweight and comfortable so can be worn all day long.
This mini-me style is a classic clubmaster design for the coolest kid in the park.
MacDonagh suggests that wrap-around sunglasses are a top choice because they protect the eyes from all angles. These matte frames are slick and stylish, but also perfect for activity and adventure throughout the summer because they’re fitted to the face.
There are plenty more styles to choose from – explore our full range of Monkey Monkey and find the frames to suit your kid’s personality perfectly.