With the International Optics, Optometry and Ophthalmology Exhibition, better known as MIDO, fast approaching, we get the opportunity to find a few new hidden sunglasses gems, it’s an exciting time at B Sunglasses towers.
Based in Milan the show spans 3 days and is the platform for all of the following season’s trends to be highlighted. All the major brands will be in attendance, Ray-Ban® sunglasses, Oakley, Carrera, Dior, Gucci, Chanel etc.
We’re already booked in to see Vinylize from Tipton Eyewear, Linda Farrow and Kris Van Assche, creative director of Dior, sunglasses ranges.
As well as all the top international brands it’s a chance to see a lot of the work that goes on behind the scenes of the sunglasses world in the MIDO Tech hall.
Over 150 exhibitors show off their wares, in a world dedicated to the raw materials, equipment and instruments combined with the technology that fashions them into the latest shapes and trends of the sunglasses world.
Research and innovation of new techniques and machinery are showcased to highlight an ever expanding market.
As well as the super brands we also get the chance to see a few more niche brands in the Design Lab;
Brand new and updated for 2013 the Design Lab is a blend of ‘design meets fashion’, combining the old MIDO Trend area which was at the forefront of sunglasses fashion. From here we can all take inspiration from colours, shapes, materials, exclusive patents, predicting new trends and expose the future of eyewear.
Exciting times indeed, we will be giving a full report after the show with all of our findings.
See you at the Carrera party on Saturday night!
MIDO Show dates;
Saturday 2nd and Sunday 3rd March: 9.00 a.m. – 7.00 p.m.
Monday 4th March: 9.00 a.m. – 6.00 p.m.