Lacoste Turns 80

2013 marks the 80th anniversary of the iconic French brand Lacoste and creative director Felipe Oliveira Baptista has told the press to expect some remarkable creations, so keep your eyes peeled as Lacoste could be the brand to watch in 2013. Founded in 1933 when French tennis champion Rene Lacoste and Andre Gillier, who was the president of Frances largest knitwear manufacturer, collaborated to create the truly iconic Lacoste polo shirt. Rene wore the polo shirt on the court during tennis tournaments creating a huge stir in the sportswear industry and even today it is clear that Lacoste never stray far from their roots with highly sports-influenced products which cover clothing, footwear, accessories and even fragrances.

The Portuguese born Baptista has been given the task of helping the brand keep up with modern trends whilst also maintaining its vintage roots and remaining popular with the masses, no easy feat. But the boy from Azores has proved his worth and with his use of modern clothing technology and unique abstract, often out-there designs Lacoste now produce some of the most sought after urban clothing, alongside the more traditional lines. The Lacoste L!VE range is a perfect example of Lacoste in the 21st century which includes a host of fantastic clothing as well as a striking range of sunglasses which are, of course, available here at B Sunglasses.

Get your hands on some of the most fashion forward sunglasses on the market with our Lacoste sunglasses range.