Gucci New Arrivals

Gucci make collections of eyewear that you just can’t say no to and campaigns that are impossible to stop watching. It’s why they’re leading designers every season. Some creative new Gucci styles that have just dropped on our site this week.

Firstly, we can’t take our eyes of Gucci’s new campaign. Gucci have listened closely to what makes their customers crazy for them and have shot Harry Styles again for their latest tailoring campaign. Rather than a London chip shop, Styles goes a little more exotic as he poses in the gardens of the historic Villa Lante, just north of Rome. To add to his already dreamy aesthetic, Styles is shot lovingly holding extremely cute farm animals. Last time, Styles was posing with puppies, now he cradles a lamb, kid, and piglet in front of the villa’s stunning cascades, fountains and sculptures.

Harry Styles for Gucci 2018
Harry Styles for Gucci 2018

Shot by Glen Luchford, the singer sports quirky yet sophisticated Gucci designs that perfectly match the romantic backdrop of the 16th-century Italian villa. “The campaign playfully positions Harry Styles’s personal, urban take on the Gucci tailoring wardrobe amongst the classic, stylised landscape of the gardens, where fountains, grottoes and mazes characterise the ancient surroundings,” reads the brand’s statement. The stand-out look has to be the tailored lilac trousers and matching shirt. Styles looks eclectic as ever in other colourful garments like checkered prints, coloured jacquard, patches, Gucci-striped shoes, broaches, and jackets with suede cuffs. Another striking element from the shoot was Styles pulling off a hairband. We’ve seen him before topping his iconic experimental style with head scarves but never before in the delicacy of this gold leaf ornamental hairband. It’s heightened his distinct look and also shows Gucci setting trends once again.

Harry Styles for Gucci 2018
Harry Styles for Gucci 2018

In other Gucci news, their latest vibrant campaign celebrate collectors and hoarders and all their weird and wonderful collections. Anyone that loves Alessandro Michele’s peculiar creativity will love this new video shot to “Slow”, My Bloody Valentine. Gucci tells us again to be yourself, love yourself, and own your weirdness. The campaign is set in rooms dedicated to different collections, and each on contains a character surrounded by their collected objects. Obsession and personal passion are in the limelight of the eclectic campaign set in a snowy Austrian institution.


Gucci said their campaign “champions the notion that those who the mainstream often considers to be oddballs are frequently the most interesting and creative people and that true individuality is a badge of pride.” The band of outsiders, who make up the individual characters, collect anything from art, to teddy bears, to butterflies or porcelain. All the while having fun, pushing each other on chairs, or revelling in their obsessions, showing life is best when you accept your individuality. Of course, the campaign wouldn’t be what is without the unique Gucci designs. Our favourites are the lemon yellow Gucci backpack and the thin metal frame glasses that make a couple of appearances throughout the video.

The Gucci new arrivals are infused with the same sense of quirkiness combine with classic refinement as seen in their two latest campaigns.

Urban Pilot Sunglasses in Green
Urban Pilot Sunglasses in Green

The unique green metal frame colour makes these sunglasses stand out in an extremely simple design. The classic pilot frame is given a little twist by having a singular top brown bar. These frames are sophisticated yet playful, and will add colour to your everyday style.

Pilot Sunglasses in Green Red
Pilot Sunglasses in Green Red

The iconic Gucci stripes never go out of style. Featuring here on the main frame, and paired with gold metal arms and bridge detailing, they’ll add that luxurious finish to your wardrobe.

Double Keyhole Square Pilot Sunglasses in Havana
Double Keyhole Square Pilot Sunglasses in Havana

The squared pilot design of these frames is effortlessly slick. The darker Havana frame provides a sophisticated yet unique colourway that will compliment any outfit.

GG Logo Wide Cateye Sunglasses in Havana
GG Logo Wide Cateye Sunglasses in Havana

Elegant yet bold, these wide cateye sunglasses are a contemporary take on a timeless design. The iconic logo adorns the temple to add a bit of Gucci bling to the Havana frames.

Tri Colour Temple Flat Top Sunglasses in Black
Tri Colour Temple Flat Top Sunglasses in Black

Gucci implement their iconic stripes again but this time on the arm. The black front frame makes a the pair extremely versatile, but the Gucci stripes bring that edginess and distinct style.

Square Pilot Sunglasses in Black Polarised
Square Pilot Sunglasses in Black Polarised

Another square pilot design is presented in a thin metal black frame. The black frames are given more refinement with black polarised lenses, for a contemporary urban finish. The Gucci name is written finely on the thin metal arms for a touch of refinement.

These new styles from Gucci are ideal for the coming fashion season, when everyone experiments and dresses to impress. Check out our full Gucci range here.