Last week Donatella Versace joined the ranks of the increasing number of designers to go fur-free. In a socially conscious climate in which more and more fashion brands are pledging their commitment to eco-friendly and animal-friendly designs, we will hopefully see an end to the fur debate in fashion very soon.
During an interview with 1843magazine, Versace announced that she will no longer include fur in any of her designs stating: “Fur? I am out of that.” Donatella went on to confess “I don’t want to kill animals to make fashion. It doesn’t feel right.” The Versace brand has a long legacy of luxury and glamour that has included the use of fur over the years. Across many of the Versace collections they have used a variety of species including both mink and raccoon dog with luxury items being characterised by the glamour of fur. Therefore, not only is Versace’s news a surprise, it is also a monumental moment in the animal rights movement. If luxury Italian brand Versace can continue to create innovative and glamorous designs without the use of fur then can’t every other brand?
It was only last year that Gucci announced they were going fur-free. Again, fur used to be a prominent feature in the brand’s style. One of their most successful shoe designs was a pair of fur-lined loafers. Gucci’s chief executive Marco Bizzarri told Business of Fashion “Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit out-dated. Creativity can jump in many different directions instead of using furs.” Out-dated or not, the use of fur in fashion has been a long-standing issue for animal rights activists. Nearly all the animals used come from fur farms where they are kept in tiny cages and given little life. If Versace and Gucci pledge to go fur-free and continue to lead the fashion industry then other designers and high-street stores should follow their lead.
Of course, the list of designers who are fur-free is ever-growing and includes: Michael Kors; Calvin Klein; Tommy Hilfiger; Armani; Vivienne Westwood; Kate Spade; Ralph Lauren; Bottega Veneta; and more recently, the Italian accessories company Furla. Even back in 2016 London Fashion Week, only 86% of brands used fur in their shows and the number is ever-decreasing. Not only is fur-free fashion moral and fair, it is also now also a leading factor in customer purchasing. Many customers will only purchase from fur-free brands, and designers who include fur in their fashion shows often receive bad publicity.
An important name we could never forget, who leads eco-friendly fashion across the world- Stella McCartney. Stella McCartney has a strict no-fur policy as well as setting remarkable standards for sustainable fashion. For her fashion show in Paris, the invitation was delivered in a glossy pouch which read “I am 100% compostable (and so are you!)” Inside: the gift of a pair of yellow socks made from 85% upcycled yarn using no water, chemicals, dyes or pesticides.
Take a look at some eyewear from our favourite fur-free designers:
The striking and playful pair of Iconic cateye sunglasses in white by Stella McCartney.
Gucci’s Sylvie extreme cateye sunglasses in black, finished with the iconic Gucci three stripes on the temples.
Two tone round frames by Ralph Lauren: a summery and fresh harmony of berry tort and Havana.
Modern and urban pilot sunglasses in medium horn by Calvin Klein.
We hope the list of fur-free designers continues to grow until no one is using real fur in their clothing and accessories. Our favourite luxury brands have proven over the years that real fur is never needed to create spectacular and innovative designs.