Formula 1’s Coolest

B Sunglasses Take a Look Back at Some of the Coolest F1 Drivers in History.

With the British Grand Prix about to kick off Lewis Hamilton has beat team-mate Nico Rosberg to the fastest time as Mercedes dominated British GP first practice. The pair have been issued a warning regarding their racing styles, as they are deemed to be slightly to aggressive. As a fan, one can only think this makes things more exciting, and it is a refreshing finger up to the constant restrictions given in the modern day Formula 1.


Racing drivers have long been revered as exciting characters both on and off the racetrack due to their daring displays of speed and lavish lifestyles. We take a look back over the years at some of  Formula 1’s coolest icons.

Eddie Irvine


Eddie Irvine was not a dreamer – he was a pragmatist. He knew he was not the greatest driver of his generation and so readily accepted a well-paid job as number two to Michael Schumacher at Ferrari. When the great German broke his leg at the British Grand Prix in 1999, Irvine stepped up to team leader status and almost won the world championship. Maybe, at that point, Eddie did briefly dare to dream.
In retirement, Irvine has left the sport behind entirely, swapping a life of hanging out on yachts and occasionally driving an F1 car for a life of hanging out on yachts and occasionally selling property. Of course, when a house costs upwards of £10m, you don’t need to shift all that many.


We took inspiration from Eddie’s British charm and think he would be great in these Paul Smith Danbury Sunglasses

Jackie Stewart

After his brother was injured in a crash at Le Mans the sport was discouraged by their parents and Jackie took up shooting. In target shooting Stewart made a name for himself and almost made it to the Olympics only just missing the team for 1960. But his driving eventually prevailed and he was found on the track once again, where is driving was seen as machine-like quality. Stewart has long campaigned for safety measures in the F1 and has constantly been in an uphill battle to improve the drivers safety.
Off the track Stewart was often seen adorning these awesome aviators iconic of his era.


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Nico Rossberg


The son of 1982 world champion Keke Rosberg, Nico Rosberg’s Formula One arrival in 2006 was greeted with inevitable interest, but although the German showed flashes of brilliance in his early F1 career, it wasn’t until he outperformed seven-time world champion team mate Michael Schumacher at Mercedes between 2010 and 2012 that he showed his true potential.
The Mercedes driver is renowned for his style off the track, featured in style magazines such as Esquire Nico certainly knows how to scrub up

Seen here in Ray-Ban® Wayfarers in Polished Black and Blue, shop the look.

Jacky Ickx

Ickx was never a guy who wanted to play a supporting role. He immediately took center stage of big motor sports with his big smile and always remained undaunted and full of chutzpa in the face of bigger names. The Belgian racing driver who won the 24 Hours of Le Mans six times, achieved eight wins and 25 podium finishes in Formula One, won the Can-Am Championship in 1979 and is a former winner of the Dakar Rally.

Residing in Monaco with his singer wife Khadja Nin, Jacky certainly fits the cool F1 driver stereotype. And he’s still got it. Check him out here wearing a pair of Ray-Ban® Classic Aviator Sunglasses in Bronze Grey Violet Mirror. Shop the look

François Cevert

Despite his short time in the world of Formula 1, Cevert was highly regarded as a very promising prospect and a fine exponent behind the wheel. Cevert began racing on his mother’s Vespa scooter against friends, before reaching the age of 19 where he bought himself a Norton motorcycle.
Blessed with good looks, charisma and fantastic driving ability, Cevert was universally liked by the people around him and adored by women who encountered him. His death in qualifying at Watkins Glen denied the world a chance to see if Cevert could fulfill his great potential and challenge for, or even win the World Championship. He was known as a gentleman and was even a classically trained pianist.

James Hunt


Recently depicted by Chris Hemsworth in the Ron Howard film ‘Rush’, Hunts rivalry with Nicki Lauder has gone down in Formula 1 folk law. Predictably, the legacies of both drivers have grown bolder with the passage of time, but it’s Hunt’s nutter persona and off-track exploits that continue to amuse long after the Englishman’s death in 1993.
Throughout much of his career, Hunt dedicated the right front breast of his racing suit—prime advertising real estate most sponsors would pay dearly for—to a round patch emblazoned with the image of a flexed arm muscle and the words, “Sex, Breakfast of Champions.”
So enduring is Hunt’s legacy, Formula 1 driver and 2007 world champion Kimi Räikkönen entered and won a snowmobile race in his native Finland under the name James Hunt, and often checks into hotels and makes reservations using the alias. Hunt is up there with one of the coolest sportsmen to date, epitomizing the carefree rockstar persona that is always a crowd pleaser.


We think James Hunt would have looked perfect in a pair of these Saint Laurent Clubmaster Style Sunglasses in Black.

Ayrton Senna


Probably one of the most highly spoken names in Formula 1 history, Ayrton Senna was an other-worldly superstar whose brilliance as a driver was matched by a dazzling intellect and coruscating charisma that illuminated Formula One racing as never before. No one tried harder or pushed himself further, nor did anyone shed so much light on the extremes to which only the greatest drivers go. Intensely introspective and passionate in the extreme, Ayrton Senna endlessly sought to extend his limits, to go faster than himself, a quest that ultimately made him a martyr but did not diminish his mystique.