London is always one of our favourite fashion weeks. Maybe we’re bias being from Britain, but it always seems to offer up something a bit different. It is always a bit fresher or raw if you like. Fashion is a bit all over the shop at the moment, much like the rest of the world. Following New York Fashion Week it was left up to LFW ’17 to offer up something new and exciting. A lot of designers went with a theme that would highlight the craftsmanship of their brand. They seemed to be focusing on the innovative process of taking inspiration from new and old and creating technical garments that are both functional and beautiful.
The famous faces you expect to see lining the front row were out in full force. The legend that is Naomi Campbell, a blonde Katy Perry and Penelope Cruz were there just to name a few. There were a lot of bold colours present, which is something that appears to be following on from the Spring/Summer 17 shows. We like the bold colours. Another theme that seemed to be prominent was the use of slogans. There was loud, in your face print emblazoned on t-shirts, knitwear and overcoats. Many of them had some sort of social or political edge; others were just simply a playful addition to a garment.
One factor that we can definitely take from the shows, is the optimistic sentiment fashion wishes to move to. New York certainly got the ball rolling with this, instead of the doom and gloom portrayed by the media it was very much looking to the future with positivity. London seemed to take this idea and multiply it by ten. With much of the young talent of LFW 17 leaving the biggest mark, using bold colours and intricately designed and crafted collections. The models themselves are always a big talking point, and this year the equality march continued to gain traction. Most shows involved models from all different backgrounds and of all different ages, which is great.
Outside of the shows we focus on the streetstyle. The London folk never disappoint that’s for sure. Many option for a slouchy, grungy look that mixed oversized sweats and jackets with brightly coloured trousers. Printed t-shirts and embroidered jackets were also present, always good for garnering attention. Thank god for LFW ’17.