Christopher Bailey the chief creative officer and president of British fashion house Burberry has announced that he will be leaving the company by the end of 2018. It has been a 17 year old relationship that has brought undeniable success to the brand and helped elevate British fashion to global recognition. We take a look at the designers life and what this means for the future of both Burberry and Bailey.
Where it all started
Christopher Bailey was born in Yorkshire, UK (Halifax to be precise). His dad was a carpenter and his mother a window dresser at Marks & Spencers which could be where his love for fashion came from. After graduating with a masters from the Royal College of Art University of Westminster, Bailey went on to work as the womenswear designer at Donna Karan and then at Gucci. Following this impressive tenure, Bailey joined Burberry in 2001. It was from here that Bailey not only established himself as one of the best designers in fashion, but also established the Burberry Foundation, dedicated to helping young people realise their dreams and potential through the power of their creativity.
The brand has created an iconic “Burberry Check” which was extremely popular a few years ago which led to it getting negative connotations, but has certainly shaken this off and is started to come back. During this time, though Burberry and Christopher Bailey have continued to grow and are one of the most respected and recognisable brands on earth.
In a statement released by the British brand, Christopher Bailey stated “It has been the great privilege of my working life to be at Burberry, working alongside and learning from such an extraordinary group of people over the last 17 years. Burberry encapsulates so much of what is great about Britain. As an organisation, it is creative, innovative and outward looking. It celebrates diversity and challenges received wisdoms. It is over 160 years old, but it has a young spirit,” he went on to say ”
“It is part of the establishment, but it is always changing, and always learning. It has been a truly inspiring place to work and the decision to leave was not an easy one. I do truly believe, however, that Burberry’s best days are still ahead of her and that the company will go from strength to strength with the strategy we have developed and the exceptional talent we have in place led by Marco. I would like to thank all my colleagues as well as Sir John Peace and the Board for all their support and faith in me over the years. I am excited to pursue new creative projects but remain fully committed to the future success of this magnificent brand and to ensuring a smooth transition.”
One particular aspect of Burberry that has been really gaining some traction recently is the Burberry Sunglasses collections. This season, the brand has created a beautiful selection of sunglasses. Featuring their iconic Burberry Check print in details in many of their frames, each style is beautifully crafted using luxurious materials and colours. It will be interesting to see which direction Burberry heads in, but by the sound of things they are only just getting started.