Carrera stands for aspiration, individuality, and driving forward to success. For over sixty years, the Austrian brand has created sports eyewear renowned not only for its high-performance, but also for its unrivaled flare. Sports has filled our screens and our minds since the start of summer, and to celebrate the continuation of sun-filled adventures, we’re offering a huge sale on all Carrera products.
Wilhelm Anger, established his successful brand in 1956, and named it after the longest, fastest and most dangerous race in the world – the Carrera Panamericana. This daring approach to sports led Carrera to be one of the leading sports brands in not only Austria, but all over the world. Back in 1987, Carrera was the only official sponsor of America’s Cup in Perth, Australia and have continued to show their face and style at other sporting events over the years. Carrera took influences from racing to create driving goggles and ski-masks that were unlike anything else on the market because they were infused with high-fashion. Their dynamic designs and daring attitude still stem from the roots of the Panamerica inspiration. Now, you can get these luxury products for astonishingly low prices. Our summer sale offers 20%-40% on all Carrera eyewear on our site.
Carrera continues to play a prominent role in the sports world today. One of their campaigns earlier this year saw them come together in partnership with the Alfa Romeo Sauber F1 Team. Carrera’s passion consistently compliments the unique spirit of determination in motor racing. Distinctive eyewear collections move into the world of F1, as the race teams and drivers are supplied with sunglasses and optical frames by Carrera. What’s more, the iconic Carrera logo will feature on the side of the monocoques of the two 37, as well as on the sides of the two driver’s race helmets and their overalls.
As well as supporting successful racing drivers, Carrera also work to celebrate other individuals determined for success. Their latest campaign Drive Your Story talks to and encourages the work of people who dare to drive their own authentic stories. Individuality and self-belief are key to the campaign. Raw portraits, instead of perfect, polished pictures and no artificial lighting create an authentic style of photography that’s well suited to the message of the campaign. The photographer Jacopoi Benassi is perfectly suited to the campaign, as a former mechanic, now photographer, he proves that anyone can create your own path.
Other inspirational figures in the campaign are: Casey Legler, Olympic swimmer; Ian Hutchinson, motorbike rider; and Anab Mohamed Abdullahi, model who fought for her life and family. At the front of Drive Your Story is Ranveer Singh, successful Indian actor and brand ambassador for Carrera. In the images, Singh wears bold pieces the new signature collection, which combines Italian design, lightweight materials and urban edge. Singh said, “The new signature collection personifies the brand’s craftsmanship and the bold style endorsed by the iconic personalities that wore them through over 6 years of history. I am happy to be part the latest #driveyourstory campaign as I truly believe that stories, be it of hard work or success, ultimately defines a person. You’ll see my story through this campaign.”
Carrera, like their ambassadors, are always striving forward. Each season they introduce innovative designs and collections that offer a new bold style of fashion and sportswear. There are too many pieces from Carrera that we love, but their quirky collection FLAG stands out in particular. FLAG is unconventional and iconic; its innovative designs use extraordinary combinations of structures and materials. This collection is inspired by the utmost iconic and recognizable details of Carrera: the unmistakable “C” at the front and at the center.
These fiery feminine cateye sunglasses are full of drama. The classic cateye silhouette is given a sporty character with sharp edges and that iconic Carrera logo on the lens. The black and red marble frames are striking and strong.
These sunnies from the Flag collection are an all-time best-seller. The oversized square frame is a popular style for Carrera and the black and red colourway is as bold as ever. The injection-moulded aviator silhouette has a multilayered black and white finish, with polarised grey-tinted lenses adding a striking twist to the classic look. At the front, the iconic C sits proudly in the centre of the lenses.
These yellow frames are designed to stand out. The Americana sunglasses take inspiration from the unmistakable shields created in collaboration with Porsche Design back in the 1970s. The oversized goggle-like silhouette and the cylindrical double-lens construction breathe new life into each piece, while the stainless steel rims and arms ensure they’re remarkably resistant and comfortable. As seen at London Fashion Week this year, street style is ruled by yellow tinted lenses, so these frames are perfect for this summer.
Finally, these red tinted round frames are from the SIGNATURE collection and are one of our all-time favourite Carrera pieces.
The cool contemporary style of these frames nods to Carrera’s high-fashion Italian design. The streamlined and lightweight pilot profile is sculpted from sleek gold-tone metal and is comfortable and effortlessly slick. Double-bridge detailing and red lenses complete the pair, making them a top style for any occasion. The Red HD Polarized lenses are a new lens technology created by Carrera. The lenses are the most premium on offer and provide optimum functional benefits to wearers. The red colouring boasts a high contrasts and an anti-reflection treatment which allows you to see colours in a much more vivid way. There’s more, by filtering the blue lights the Red HD Polarized lenses convey relaxation to the eye and work to prevent eye ageing. They blend function and fashion to create a remarkable product.
The Italian Brand is proving that after 60 years, their eye for design and creation is still as innovative as ever. Get your hands on a pair of Carrera’s and spend the rest of your summer in premium Italian style. Check out the sale now, because if you haven’t spotted a pair you like here, you certainly will from the huge collection on our site.