The new Carrera Drive Your Story Campaign celebrates daring individuals determined for success. Carrera asks you to be free, bold, brave, sexy, and to believe in yourself and your future. The new campaign and collection are perfect for those striving for big things this summer.
The new campaign, shot by Jacopo Benassi, talks to and encourages people who have the courage to be themselves and drive their own authentic stories. Raw portraits, instead of perfect, polished pictures and no artificial lighting create an authentic style of photography that’s well suited to the message of the campaign. Benassi is equally matched to Drive Your Story, as a former mechanic, now photographer, he proves that anyone can create your own path.
Ranveer Singh, successful Indian actor and brand ambassador for Carrera, launched the Drive Your Story campaign. Looking stylish, throughout the campaign, Sing wears bold pieces the new signature collection, which combines Italian design, lightweight materials and urban edge. Singh said, “The new signature collection personifies the brand’s craftmanship and the bold style endorsed by the iconic personalities that wore them through over 6 years of history. I am happy to be part the latest #driveyourstory campaign as I truly believe that stories, be it of hard work or success, ultimately defines a person. You’ll see my story through this campaign”
At the shoot, inspirational individuals were captured by Benassi. Ian Hutchinson was the first, born a motorcycle mechanic, Ian took life in his hands twice. He followed his passion and became a motorbike rider, and after many wins he set the record of winning the most races in a single Isle of Man TT festival in 2010. Hutchinson achieved an outstanding five solo wins that year. Another inspirational face is Olympic swimmer Casey Legler. Legler knew since only fourteen years old that she would be an Olympian. Training daily for five hours, and with the right confidence and determination, Legler qualified for the 1996 Olympics. The day before her race she actually broke the world record.
Then there’s Anab Mohamed Abdullahi’s moving story of her life. Before Anab was born, her family fled to Ethiopia after a civil war started in their home country Somalia. In Somalia, Anab was born. When she was only two weeks-old, her father decided to go to Sweden in search for a better life for his family and after some years, they were able to reunite, living for the first years as refugees. The first years were tough with the family living in a compound. This beginning steeled Anab’s desire to get out and to never again have her life controlled by others. Through modelling she was able to do exactly this, being in the driving seat for all she wants to do and be as she jets around the world.
Finally, last but not least, Jacopo Benassi himself his an outstanding figure and inspiration face in the campaign. His former mechanic life was drastically altered when he followed his passion: photography. He taught himself and is now one of the highest regarded photographers. In fact, director Paolo Sorrentino celebrated his work when he wrote twenty short stories based on Jacopo’s pictures.
As for the sunglasses, well each pair is beautifully crafted and perfectly balanced between fit and style. Carrera eyewear is designed to make you stand out from the crowd.
These stylish Carrera frames offer a classic style from the brand with a oversized, flat top curved pilot frame, creating quite the impact in gold metal and grey acetate with exposed gold screw detailing for an industrial feel. The yellow lenses are unique and will have you feeling on trend every single day.
These sunglasses blend sporty perfectly with modern styles. The matte black acetate rounded frame pilot sunglasses go with any look and are exceptionally comfortable.
These oversized pilot style frames feature in grey acetate with gold metal frames and a cut-out temple detailing in white. The red lenses will have you standing out anywhere.
Explore our full range of Carrera online now and take inspiration from the campaign to make sure you always #DriveYourStory.