Brand in the Spotlight – Smith

For more than 50 years, Smith have been modernising eyewear technology and design. Adrenaline junkies have come to rely on Smith’s collections to optimise their outdoor adventures. Because for Smith: ‘Experience is everything.’ Smith are brand new to B Sunglasses.

 Dying to maximise his time on the ski slopes, regardless of the conditions, Dr. Bob Smith developed the first sealed thermal lens and breathable vent foam goggles. This moment in 1965 marked the birth of the Smith brand. Dr. Bob Smith, orthodontist and original ski bum, poured his passions for adventure and his creative talents into developing advanced products for outdoor fun. Smith went on to introduce the first interchangeable lens system for sunglasses and snow goggles and his revolutionising of outdoor products continued to grow. Fog-free goggle technology was advanced by Smith as they launched two new ventilation systems for seamless goggle/helmet integration.
Watch Smith’s 2015 Brand video for a taste of their outdoor ethos: ‘Life is better beyond walls.’
Smith specialises in products for snow, surf, biking, fishing and other outdoor adventures. In their successful 52 years they have broken boundaries in design countless times. Smith developed the world’s largest eco-friendly sunglasses collection in the world, as well as creating the most scientifically advanced polarised lens technology, ‘Chromapop.’ ‘Chromapop’ lens technology enables the wearer to see detail and colour beyond their normal capabilities. By filtering two specific wavelengths of light that cause colour confusion in order to deliver greater definition, more natural colour and greater clarity.
Chromapop technology.
Chromapop technology.
In 2015, Smith celebrated their 50th year by rebranding their identity, focussing on not only performance but also clean styling. A new logo featured, crisp and modern, as well as new brand representation emphasizing Smith’s modernized beliefs and values. Sine this rebranding, Smith have become more popular than ever. With such a focus on optimising performance, it is even more remarkable how stylish and vibrant each piece of Smith eyewear is. Modern style, bold personality and thrill-seeking as at the core of design.
Lowdown XL DL Sunglasses in Black by Smith.
Lowdown XL DL Sunglasses in Black by Smith.
Featuring in a black frame with bronze lenses, these sunglasses are sport and stylish. The frame is made from a feather-light, Evolve eco-material and includes megol nose pads for precision fit. Comfort and durability are essential for adventures.
Pivlockare Maxn Sunglasses in Black Green Mirror by Smith.
Pivlockare Maxn Sunglasses in Black Green Mirror by Smith.

The Pivlockare Maxn sunglasses are striking in colour, featuring in a bold green mirror lens. The larger lens profile provides increased coverage and enhanced fit for maximum performance outdoors.

 

Lowdown XL Sunglasses in Havana Yellow by Smith.
Lowdown XL Sunglasses in Havana Yellow by Smith.

Another Lowdown XL style pair of sunglasses but featuring in a stylish Havana frame colour. The polarized carbonic TLT lenses are an eye-catching yellow and match the yellow arm tips for an extra bold finishing touch.

Each pair of Smith sunglasses are presented in a black zip case that can be taken anywhere for protection.

To enjoy our brand new full range of Smith optics, head to our site now.