Brand Spotlight: Ray-Ban®

A brand that does not really need any introduction. What Dyson is to hoovers, or what Apple is to, well pretty much anything these days. Ray-Ban® has been the name that resonates throughout the world when you think of sunglasses.

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The brand that essentially created the blueprint to the most iconic sunglasses styles still used today, it is no wonder that Ray-Ban® has seen success. But it has continued to grow and grow since the day it was born, and doesn’t really ever look like slowing down.

Where it started

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It was 1929. American Army Air Corps Lieutenant General John MacCready asked New York-based medical equipment manufacturer, Bausch & Lomb to create aviation sunglasses that would reduce the distraction for pilots caused by the intense blue and white hues of the sky. The general was specifically concerned about how pilot’s goggles would fog up at high altitudes, causing them to effectively become blind thousands of feet in the air. Not ideal. The prototype for them was created in 1936. Known as ‘Anti-Glare’, they had plastic frames and green lenses that could cut out the glare without obscuring vision. They also added impact-resistant lenses in 1938. The sunglasses were remodeled with a metal frame the following year and patented as the ‘Ray-Ban® Aviator’…And so it was born. According to the BBC, the glasses used, “Kalichrome lenses designed to sharpen details and minimise haze by filtering out blue light, making them ideal for misty conditions.” In 1952, Ray-Ban® created the Ray-Ban® Wayfarer, using plastic frames. The now-standard G-15 green and gray lenses were introduced a year after the Wayfarer, in 1953. The Aviator and the Wayfarer are now the most popular shapes of any form of sunglasses, even though it is only Ray-Ban® themselves that can actually call them ‘Wayfarers’.

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Further innovations designed for outdoorsmen and the military, including gradient and detail-sharpening Kalichrome lenses, proved popular with civilians, and Ray-Ban® introduction of the classic Wayfarer sunglasses in 1952 cemented its move into popular culture. Continuing to offer innovations in optics, design, and functionality, Ray-Ban® combines timeless shapes with modern colorways and materials to maintain its place as a foremost name in eyewear.

2017 looks like it’s going to be another good year for Ray-Ban®, who are releasing some different models, as well as a whole host of new frame colours and lens technology.

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