Brand in the Spotlight – Ralph Lauren

ralph-lauren

The distinct preppy American style is synonymous with Ralph Lauren. Its polo player logo resonates today world-wide characterising the New England style as well as adorning vintage clothing everywhere. The history of the brand is as inspiring as its style as Ralph Lauren represents the rags to riches tale of a boy from the Bronx.

Until his stepping down in 2015, Ralph Lauren was the creative forced of the brand for 48 years, but where did it all start? Ralph Lauren’s creations in fashion are deeply rooted in school where he would sell cheap handmade ties to fellow students and this enterprise carried on for years. Years on, after deciding on his unique look he sought to create his own business and began creating and selling pieces ‘essentially working out of a draw’ in an office in the Empire State Building in 1967.

Ralph Lauren Logo.
Ralph Lauren Logo.

By 1972, he was two years into his launch of a successful fashion line when he introduced the iconic short-sleeved collared polo shirt. This took off rapidly and over the next decades he would create ranges of colognes, sunglasses, denim items and luxury items. The polo logo grew to be a major image in high fashion.

 

Ralph Lauren aviators with a blue faded lens.
Ralph Lauren aviators with a blue faded lens.

Interestingly, Ralph has never played Polo himself. In an interview with Oprah he explained:“My symbol was always a polo player because I liked sports, and polo has a stylishness to it.”

This stylishness he describes is distinctly woven in to all his designs of clothes and sunglasses.

 

 

Ralph Lauren sunglasses in a bold red frame with blue spotted arms.
Ralph Lauren sunglasses in a bold red frame with blue spotted arms.

These bold red and blue spotted sunglasses perfectly capture the preppy image of the Ralph Lauren Brand. The signature name appears on all his sunglasses at the temple to finish the look with an iconic edge.

Ralph Lauren logo temple detail.
Ralph Lauren logo temple detail.

Ralph Lauren sunglasses come back season after season always displaying a perfect harmony between classic and chic with intricate detail that signifies high fashion and a beautifully crafted product.

Ralph Lauren sunglasses in brown.
Ralph Lauren sunglasses in brown.

Purchasing a pair of Ralph Lauren sunglasses is a way of sharing the inspirational heart of the brand. Each piece is unique and offers a bold and flattering look for any occasion.