Brand Spotlight: Polaroid

Polaroid is the Latest Brand in Focus.

75 years of experience means that Polaroid Eyewear design and manufacture glare-free sunglasses with the highest level of UV protection possible and outstanding quality. And at a price accessible to everyone.


In the mid 20’s, Edwin Land was a young and talented Harvard dropout pursuing his dreams. As many other pioneers before him, he was destined for the city of New York. With little money but bursting with ideas, he would sneak into a laboratory at Columbia University to use their equipment to validate his theories. He invented the very first inexpensive polarized film in New York, and then returned to Harvard. In 1929 Edward patented his invention of modern filters to polarize light and went on to produce them for use in sunglasses, automobile headlights and photography. Ten years later he founded the Polaroid Corporation that gained fame through a landmark invention of the 20th century – the instant camera. The findings of Edwin Land still are the basis of how polarized lenses are manufactured by Polaroid Eyewear today.


While polarization can be tricky to understand, it’s very easy to grasp once you try on a pair of Polaroid sunglasses. Polaroid, thanks to the original polarized lenses, was founded in 1937 with the goal of making colors and details more accessible to all.


Since then, Polaroid has always remained faithful to these principles. Since its origins, the brand has enhanced the color as part of its DNA by inserting the iconic rainbow inside the logo, then over the years has been reinterpreted in many different ways.


Polaroid continue to manufacturer extremely high quality, durable and stylish sunglasses at affordable prices. Their latest collection is no different. Using various innovative materials to make up the frames and the iconic polarised lenses completing each pair, its not hard to figure out where Polaroid’s success has came from.


In all of Polaroid’s products, you can really see the importance they put in their use of bold colours, something which really makes their sunglasses stand out.

Shop the latest collection from Polaroid now.