Brand Spotlight: Persol

One of the oldest eyewear companies in the world. Persol has long been at the forefront of beautifully crafted eyewear and rightly so. The Italian company has a rich history, who’s name has been derived from “Per il Sol” which in Italian means “For the Sun”.  The story of Persol begins in Turin 1917. In a small courtyard in Via Caboto, a photographer and optician named Giuseppe Ratti began an adventure that would lead to international success.

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Giuseppe Rotti began making technically advanced glasses, designed to satisfy the demands of pilots and sports drivers. Since then the company has become a heavy influence in the production of sunglasses, and was the first ever to design a flexible stem that they coined the Meflecto system.

Part of Persol’s success can be credited to the endorsement of its public image from some exceptional famous faces. Including Italian actress Ornella Muti, French racing driver Jean Alesi, American model and actress Carol Alt as well as extraordinary actress Maria Grazia Cucinotta. Just to name a few. Not to mention Italian football legends Alessandro Del Piero and Filippo Inzaghi. These legends have all shown their love for the Persol brand and according to Persol have “Interpreted its style and character with elegance and originality.” Furthermore, pioneers in the film industry have long since favoured the Italian brands eyewear, which has developed a strong love between Persol and the film industry.

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(Pictured: Italian Actress and Persol ambassador Ornella Muti)

From the very beginning, Persol has been a brand that defines itself on artistic expression. A combination of heritage, expert craftsmanship, Italian culture and passion has mean that Persol’s products are created entirely in Italy through a special production process. Persol’s products are more than just eyewear pieces, they are works of art. Marrying exquisite design and technology with expert craftsmanship and style, it’s no wonder the brand continues to see such success.

Persol have many models that are iconic representations of it’s history, for instance the 649 Series.

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“Model 649, built for tram drivers in Turin who needed large glasses to protect their eyes against the air and dust, was created in 1957. The novelty of its design made it a very successful pair of glasses, copied over the years by many competitors, and in 1961 they entered into legend when Marcello Mastroianni wore them in the film ‘Divorce Italian Style’.” – Persol

You will have seen the Persol 714 Series on Steve Mcqueen, they were the first ever folding sunglasses.

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“Introduced in the 1960s as a folding version of the 649 model, the 714 were the first-ever folding glasses. This model requires ten additional manufacturing steps compared to the standard ones.” – Persol

And it’s Cellor Series, who’s name is taken from the distinctive mix of materials that make them, cellulose and golden metal.

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“Created in the 1950s, featured for years in the brand’s collections, constantly reinvented while always maintaining its original look, Cellor is now rediscovered in its original shape in both sun and optical version.” – Persol

Persol’s eyewear has become some what a collectors item. With numerous special edition pieces releasing throughout that years that celebrate key influences on Persol’s past. This year the Calligrapher Collection has been prominent, exploring the link between Persol’s expert Italian craftsmanship and the art of calligraphy.

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Constantly reinstating it’s importance in the eyewear game, Persol is a cult favourite that we sincerely hope lives on for a long time.

Shop the full Persol Sunglasses Range Here.

If it’s Glasses you’re after, shop the Persol collection here.