Brand in the Spotlight – Oakley Eyewear

Precision, innovation, dynamic design and high performance. These are just a few of the terms that spring to mind when thinking of Oakley Eyewear. Renowned for their expertise in colliding science and art, Oakley Eyewear are sportswear royalty.

Oakley’s leading position in the industry of developing sports gear is even more impressive in light of where the company began. Jim Jannard began the company back in 1975, working out of his garage, with a total investment of $300. As dog-lovers at B Sunglasses, Oakley holds a special place in our heart as Jannard named the brand after his favourite canine companion. Jannard began making a name for himself swiftly, designing products for the motorcycle racing world and using unique materials and innovative design. In 1983, after success in the manufacturing of racing and ski goggles, Oakley Eyewear introduced their first pair of sunglasses – the Factory Pilot Eye shades.

 

Holbrook Metal Sunglasses in Matte Black Jade Iridium by Oakley.
Holbrook Metal Sunglasses in Matte Black Jade Iridium by Oakley.

From here, an eyewear icon was born. Soon after, in a more casual design, the world-famous Frog Skins were introduced. Oakley Frog Skins are still continuing to soar in success decades on and capture the precision of design and high-tech materials Oakley use. Athletes all over the world style themselves with Oakley, knowing for certain that their eyewear will maximise performance.

The latest star to feature on Oakley’s Instagram is Mark Cavendish, the hugely talented British professional road racing cyclist. ‘Mark Cavendish knows that what’s in front of you counts more than what’s behind you #CantStop #OakleyRX’

Mark Cavendish for Oakley.

Oakley have not only been in the public eye for their popularity with the talented. In 2010, thirty miners were trapped underground in Chile, for a terrifying total of three weeks. Predicting that when the miners were able to come up, they would require special protection from the sunlight, Oakley stepped in. Specialty pairs of Radar sunglasses were fitted with enhanced protective tints and donated to the miners. Their high-performance sunglasses proved their worth and quality of technical design.

Oakley Headquarters.
Oakley Headquarters.

It may appear unusual to discuss the headquarters of a brand, but Oakley’s is completely unique and encapsulates their innovative eye. Situated in Foothill Ranch, California, the Oakley headquarters is quite the masterpiece. Featuring a blackened steel interior metalwork throughout and a spun aluminium architectural exterior, the headquarters look more like a high-security lair of a James Bond villain than a factory. As if the aesthetics aren’t enough, the headquarters are complete with a running track, auditorium, a BMX track and a torpedo in the parking lot to top it all off. The passion of the science and sculpturing behind Oakley Eyewear shines through in their base.

If you’re summer is looking to be action-packed, then a pair of Oakley’s is going to be your best friend.

Elmont M & L Sunglasses in Matte Black Prizm Daily Polarised by Oakley.
Elmont M & L Sunglasses in Matte Black Prizm Daily Polarised by Oakley.

These Oakley Elmont M & L sunglasses feature in a classic aviator design with a sleek matte black frame. The aviator style is given a modern sporty touch with flexible arms creating a slight wraparound effect. Prism daily colour lenses complete the pair and offer total UV protection as well as being polarized for protection against glare.

 

 

Holbrook Metal Sunglasses in Matte Black Jade Iridium by Oakley.
Holbrook Metal Sunglasses in Matte Black Jade Iridium by Oakley.

Eye-catching and sophisticated, Oakley’s Holbrook metal sunglasses in black jade iridium and the perfect modern sportswear. The jade iridium lenses are striking and unique and are set against a matte black frame for a beautiful contrast. The lenses aren’t just visually stunning, but the iridium finish reduces glare for high-performance adventure.

 

Cross Step Glasses in Matte Woodgrain by Oakley.
Cross Step Glasses in Matte Woodgrain by Oakley.

Oakley’s innovative eyewear designs continue into their optics collections. Featuring in an elegant woodgrain, the Cross Step glasses are soft but stylish.  A subtle colour scheme is paired with a modern design and completed with the iconic Oakley logo temple design for a look of utter sophistication.

 

 

 

Explore the rest of our Oakley collection to ensure high-performance adventures this summer.