Brand in the Spotlight – Gucci.

In the lead up to Gucci’s AW17 showcase at Milan fashion week, the brand has been dominating headlines as everyone attempted to bag a seat at their show. Headed by Alessandro Michele, the collection is an inspiring, colourful and beautifully romantic blend. From the beginning of Gucci in 1921, the brand has been soaring in success and this only continues year after year.


1921, Florence, Guccio Gucci began a leather goods company of Italian craftsmanship. The business gradually boomed with a huge international tourist clientele, particularly horse-riding aristocrats. In the 1940’s the company hit hard times under Fascism due to the shortage of foreign supplies. Gucci experimented with linen and jute and more significantly, created the bamboo bag which remains a favourite even today.

Latest Nymphaea leather bamboo bag by Gucci.

Shop their latest collection here.
Gucci then adopted its signature green-red-green stripe, in keeping with the equestrian inspiration and this became an instant success, representing luxury internationally. Gucci was passed down to the sons of the family and in the mid 60’s they created the iconic interlocking double G logo that fashionistas don frequently worldwide.

Alessandro Michele.
Alessandro Michele.

In January 2015, CEO Marco Bizzarri appointed Alessandro Michele as the House’s new creative director and revenue has increased at glorious rate. In an interview in 2015, with Business of Fashion, Bizzarri admitted the big risk he was taking by appointing Michele as creative director because he wasn’t a famous name in the business. He also expressed his immense pride in their immediate success in working together to create a new brand vision. Michele’s respect for people’s ideas, his calm nature when things could get stressful, and also his managing to put the first menswear show together in only 5 days, were just some of qualities Bizzarri showed admiration for.

Gucci AW17.
Gucci AW17.

The latest from the brand is their decision to join Parks – Liberi e Uguali (Free and Equal), a non-profit organisation who help develop practises in diversity, with a focus on sexual orientation and gender identity, in partner companies. Gucci is the first luxury fashion brand to join Parks and Bizzarri said it followed their re-visioning of the company as being a mantra of self-expression and celebrating ethnic, age and sexual gender diversity.

Runway AW17.
Runway AW17.
(photo courtesy of gq.com).

Their new line was highly romantic, with fine silk prints, bright colours and part of the collection Michele dubs ‘renaissance.’ Models walked down a futuristic glass walkway, watched by some of the biggest names in fashion, music and the media in the world who wouldn’t dare miss the show.

Gucci is a leading brand of eyewear, with sleek sophisticated clientele in mind, each piece is elegant and glamorously finished for fashion royalty.

Aviator Sunglasses in Gold Green Red by Gucci.
Aviator Sunglasses in Gold Green Red by Gucci.

These sleek Aviator Sunglasses in gold green red exemplify the Gucci name. The brand colours adorn the aviator frame and the glasses are elegantly finished with slender metal arms featuring the iconic logo.

Urban Vintage Square Sunglasses in Havana by Gucci.
Urban Vintage Square Sunglasses in Havana by Gucci.

Bold and eye-catching, the vintage square sunglasses in Havana feature in a thick frame and are finished with a striking gold logo. They display the fun and statement vision of the brand.

Peaked Round Sunglasses in Havana Ruthenium by Gucci.
Peaked Round Sunglasses in Havana Ruthenium by Gucci.

Gucci continue to put their stamp on each piece they create in logo, colour scheme and bold design.

Urban Wayfarer Sunglasses in Black Green by Gucci.
Urban Wayfarer Sunglasses in Black Green by Gucci.

Each pair of Gucci sunglasses are presented in a stunning velvet case to ensure the luxury piece is protected in style.

Gucci velvet case.
Gucci velvet case.

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