In the lead up to Gucci’s AW17 showcase at Milan fashion week, the brand has been dominating headlines as everyone attempted to bag a seat at their show. Headed by Alessandro Michele, the collection is an inspiring, colourful and beautifully romantic blend. From the beginning of Gucci in 1921, the brand has been soaring in success and this only continues year after year.
1921, Florence, Guccio Gucci began a leather goods company of Italian craftsmanship. The business gradually boomed with a huge international tourist clientele, particularly horse-riding aristocrats. In the 1940’s the company hit hard times under Fascism due to the shortage of foreign supplies. Gucci experimented with linen and jute and more significantly, created the bamboo bag which remains a favourite even today.
Shop their latest collection here.
Gucci then adopted its signature green-red-green stripe, in keeping with the equestrian inspiration and this became an instant success, representing luxury internationally. Gucci was passed down to the sons of the family and in the mid 60’s they created the iconic interlocking double G logo that fashionistas don frequently worldwide.
In January 2015, CEO Marco Bizzarri appointed Alessandro Michele as the House’s new creative director and revenue has increased at glorious rate. In an interview in 2015, with Business of Fashion, Bizzarri admitted the big risk he was taking by appointing Michele as creative director because he wasn’t a famous name in the business. He also expressed his immense pride in their immediate success in working together to create a new brand vision. Michele’s respect for people’s ideas, his calm nature when things could get stressful, and also his managing to put the first menswear show together in only 5 days, were just some of qualities Bizzarri showed admiration for.
The latest from the brand is their decision to join Parks – Liberi e Uguali (Free and Equal), a non-profit organisation who help develop practises in diversity, with a focus on sexual orientation and gender identity, in partner companies. Gucci is the first luxury fashion brand to join Parks and Bizzarri said it followed their re-visioning of the company as being a mantra of self-expression and celebrating ethnic, age and sexual gender diversity.
Their new line was highly romantic, with fine silk prints, bright colours and part of the collection Michele dubs ‘renaissance.’ Models walked down a futuristic glass walkway, watched by some of the biggest names in fashion, music and the media in the world who wouldn’t dare miss the show.
Gucci is a leading brand of eyewear, with sleek sophisticated clientele in mind, each piece is elegant and glamorously finished for fashion royalty.
These sleek Aviator Sunglasses in gold green red exemplify the Gucci name. The brand colours adorn the aviator frame and the glasses are elegantly finished with slender metal arms featuring the iconic logo.
Bold and eye-catching, the vintage square sunglasses in Havana feature in a thick frame and are finished with a striking gold logo. They display the fun and statement vision of the brand.
Gucci continue to put their stamp on each piece they create in logo, colour scheme and bold design.
Each pair of Gucci sunglasses are presented in a stunning velvet case to ensure the luxury piece is protected in style.
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