Dolce & Gabbana’s new advertising campaign is an innovative re-visioning of fashion. Conversing with the new digital universe and influence of Instagram, the campaign features 9 millennials including bloggers and the offspring of the rich and famous. They have a whopping total Instagram follower count of over 50 million and it’s set to keep on rising.
In 1985, Domenico Dolce and Stefano Gabbana partnered up to create a brand that would become recognised worldwide for its influence in luxury fashion. Over the years they are said to have made ‘stars look like stars’ and their Mediterranean vibrant patterns are iconic. They created costumes for Madonna’s Girlie Show in 1993 as well as Whitney Houston’s 1999 tour. Always staying in harmony with the celebrity culture, it’s no surprise that they’ve enlisted an array of famous, and completely gorgeous, faces for their new campaign.
The millennials include: Cameron Dallas, vine star; Presley Gerber, supermodel Cindy Crawford’s son; Gabriel Kane Day Lewis, son of Daniel Day Lewis; Luka Sabbat, fashion entrepreneur; Brandon Thomas Lee, son of Pamela Anderson and Tommy Lee and finally Rafferty Law, son of Jude Law and Sadie Frost. These handsome figures were seated front row at the SS17 show and caused enormous excitement online. Since then, when the advertising campaign got going in October, and the stars began posting on social media, all eyes have been on them waiting for this fantastically playful collection.
For the ladies, its tropical flora, summer dresses, headpieces, miniskirts, denim and all things that invoke dreams of an Italian summer romance. Italian island life is captured wonderfully in each piece. The men wear tailored suits, baseball jackets, printed shorts, logo t-shirts. Street wear collides with high fashion in an Italian explosion creating a group who look insanely cool.
As for the eyewear, each piece is crafted in a way that combines the traditional luxury of the brand with a colourful pop of laid-back summer fun.
DG2170B 02/8G – Mambo Collection.
These metal sunglasses from the Mambo collection are hand-decorated with sparkling Swarovski crystals and adorned with gold-coloured beads. The beautiful carnivalesque combination of colour is presented in a striking round frame and finished with a grey gradient lens. They perfectly capture the luxury Italian summer style.
Another striking piece in the collection, these leopard print sunglasses feature in a rounded lens and are finished with a logo plaque feature on the temple. They are elegant and versatile and are finished off with a brown gradient lens.
DG3275B 501 – Mambo Collection.
Another piece characterised by the vibrancy of summer. These glasses feature in a flattering cat-eye design with slim metal temples which are edge with colourful Swarovski crystals. The black contrasted with the colour of the beads makes them suitable for everyday use whilst also having that added but of luxury and uniqueness. All of the eyewear in the Mambo collection are presented in personalised packaging with the Mambo collection print.
These Aviator sunglasses are contemporary and sleek. The fine metal frame is finished off with a double bridge for a stylish twist on the classic. The sunglasses are characterised by the diagonal cut at the temples and completed with a cool grey lens.
DG3269 501 – Less is Chic Collection.
The simplicity of design and refinement of style make these a stunning classic. Featured in a panto shape, these acetate frame glasses are timeless. The subtle but striking gold logo detail at the temple completes the look for effortless Italian sophistication.
DG4305 512/W4- Jazz Collection.
These square sunglasses feature in a summery light Havana frame, complimented by the pale gold metal and bold bridge bar. The temples are, of course, iconically finished with the D&G logo to complete the youthful and stylish Italian look.