Brand in the Spotlight – Miu Miu

Miu Miu, the masters of modern, unique femininity, are currently front lining the fashion world due to their latest bold new ad campaign as well as some seriously exciting social media advancements.

Founded in 1992, by Miucca Prada, Miu Miu offers feminine edge and modern fun. Whilst the brand shares the same head as its sister Prada, it is very much a unique brand in its own right, offering a diverse mix of bold colours and styles in contrast to Prada’s famed minimalist sleekness. The brand forefronts the fashion world as an icon for rebellion, freedom of expression and diversity. Extremely feminine and anti-conformist, Miu Miu releases collections jammed with vibranc colour schemes, playful shapes and modern materials. It was no surprise that just a year after its launch, Muccia Prada received the Council of Fashion Designers of America Best International Designer Award for her Miu Miu collections.

Ad Campaign AW17 Miu Miu.
Ad Campaign AW17 Miu Miu. (photo courtesy of Miu Miu)

The new AW17 Ad Campaign reaffirms why Miu Miu is unrivalled in fashion for modernity and uniqueness. Featuring a star-studded cast of models and actresses, including Kate Moss, Jean Campbell, sisters Adwoa and Kesewa Aboah, and Moonlight’s Naomi Harris the campaign is an intensely coloured portrayal of strong femininity in New Orleans. A diverse mix of colours, tones and textures front the images as the stars showcase Miu Miu’s lates collection of brightly-coloured faux furs and translucent plastics sheath feathered dropwaist dresses. Psychedelic prints, vibrant head pieces, glittering earrings and 70’s knitware set against a backdrop of New Orleans’s iconic landmarks and landscapes such as the bayou and the august Preservation Hall. Overgrown and alive, the choice of New Orleans for the ad campaign is highly effective in creating an intense energy. LOVE editor-in-chief, Katie Grand, styles the campaigned and Alasdair McLellen photographs, a fifth timer for Miu Miu.

AW17 Ad Campaign Miu Miu.
AW17 Ad Campaign Miu Miu.
(photo courtesy of Miu Miu)

Miu Miu said of their campaign: “In certain places and amidst certain sounds, time seemingly circles itself. Throughout the untamed, thick-aired Mississippi bayou, draped with Spanish moss, the siren of insects is interlaced with jazz melodies somehow both timeless and avant-garde. In the deep American South, and more specifically the port of New Orleans, patois more than a dialect, it’s a way of life. Everything here is a deeply textured bricolage, full of tension and wild energy.”

Miu Miu’s self-professed wild energy breathes character into every pair of sunglasses they create.

 

Cut Out Lens Square Sunglasses in Black and Cut Out Lens Square Sunglasses in Pale Gold by Miu Miu.
Cut Out Lens Square Sunglasses in Black and Cut Out Lens Square Sunglasses in Pale Gold by Miu Miu.

These cut out lens square sunglasses by Miu Miu show they’re from fashion royalty through their expertly sculpted metal and acetate square frame, which is given a quirky twist with cut out grey gradient lenses.

 

Leather Detail Cateye Sunglasses in Light Havana and Leather Detail Cateye Sunglasses in Black by Miu Miu.
Leather Detail Cateye Sunglasses in Light Havana and Leather Detail Cateye Sunglasses in Black by Miu Miu.

Another style by Miu Miu that adds flare to any outfit, these sunglasses reinvent the traditional 1950’s cateye with a decorative silhouette and leather detailing. Featuring in both a light Havana and a bold black, the feminine, playful spirit of the brand shines through.

Two Tone Brow Rimless Sunglasses in Transparent Green and Two Tone Brow Rimless Sunglasses in Transparent Red by Miu Miu,
Two Tone Brow Rimless Sunglasses in Transparent Green and Two Tone Brow Rimless Sunglasses in Transparent Red by Miu Miu,

A creative two tone lens makes these sunglasses one of a kind. Rimless and with temples and bridge crafted from lightweight gold metal with exposed screws, these sunglasses are contemporary and chic. Each pair of unique sunglasses created by Miu Miu are presented in a luxury velour pink velour sunglasses to add further style to your handbag.

 

We can’t get enough of Miu Miu, and it seems no one else can either. In more Miu Miu news, they’ve recently launched their new @miumiuwomenstales Instagram account. The Women’s Tales series is a short film series created by a collaboration between Miu Miu and Zoe Cassavetes which explores the lives of talented women of the silver-screen. The new platform offers an innovative space of expression and celebrates femininity in the 21st century. Every episode is a universe different from the previous, and all of them blend fashion and cinema in innovative and beautiful ways. Past Women’s Tales include: That One Day by Crystal Moselle; Seed by Naomi Kawase; Carmen by Chloe Sevigny and The Woman Dress by Giada Colagrande. In order to continue this outstanding project, Miu Miu has now created an Instagram page entirely dedicated to the Women’s Tales series. The social media stories will run under the creative direction of photographer and artist Kimi Selfridge, in collaboration with Celia Rowlson-Hall.

 

Follow the @miumiuwomenstales Instgram page now- we can’t wait to see its progression.

To explore our full Miu Miu collection head to our site now.