Brand in the Spotlight – Marc Jacobs.

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Marc Jacobs made headlines as it announced the latest face of the company will be Frances Bean Cobain. Cobain admits “This is 100 percent outside my comfort zone, I wouldn’t have done it with anyone other than Marc.” We’re going to dive into the history of Marc Jacobs, so esteemed to have bagged this one time modelling job from the daughter of rock legends.


Marc Jacobs is an American fashion designer best known for leading his own label by the same name and his period as creative director at Louis Vuitton. Jacobs studied at the highly distinguished Parsons School of Design where he won three honours in his final year before his career speedily took off. After spying his graduate collection of Op-Art sweaters (hand knitted by his grandmother – adorable), Barbara Weiser, owner of New York’s Charivari Boutique immediately invested in him and their collaborative brand took off. Jacobs met his business partner Robert Duffy and by 1986 had showed the first collection of the Marc Jacobs label.

Marc Jacobs awarded with The Geoffrey Beene Lifetime Achievement Award in 2011.
Marc Jacobs awarded with The Geoffrey Beene Lifetime Achievement Award in 2011.

His talents were world-renowned and he became the youngest designer ever to win the CFDA’s Perry Ellis Award for New Fashion Talent in 1987. In 1993 he also won Women’s Designer of the Year Award from the Council of Fashion Designers of America. In 2001 Jacobs brought out his secondary line, Marc by Marc Jacobs, which was to become truly iconic. His work at Louis Vuitton was highly praised as his collaborations were a roaring success until his departure in October 2013. His awards only kept on coming and it’s not a surprise that despite turning down many opportunities to front other esteemed labels previously, Cobain was honoured to work alongside Jacobs.

Frances Cobain modelling for Marc Jacobs.
Frances Cobain modelling for Marc Jacobs.
(photo courtesy of Marc Jacobs.com).

Daughter of the rock legends Kurt Cobain and Courtney Love, Cobain expresses her love for Jacobs as ‘the underdog for the masses’ believing his fashion to be completely rebellious. Cobain was in awe of the talent of Jacobs and David Sims on shoot whilst also proudly admitting that she is less passionate herself on her appearance day to day. “I honestly don’t care very much. I’m a black jeans, vintage T-shirt, boots girl. That is my daily uniform,” she says.

Frances Cobain on shoot for Marc Jacobs.
Frances Cobain on shoot for Marc Jacobs. (photo courtesy of Marc Jacobs.com).

One of the things we love about Jacobs’ new approach with Cobain is his vision in representing real women. Cobain states “I’m not representing the beautiful top models of the world, I’m representing what a general, standard, average human girl would look like wearing these clothes. I think that’s why Marc picked me for this.” Jacobs is continuing his rebellious and edgy style but also making fashion extremely accessible. On this note, Cobain will not be continuing her career as a ‘top model’ but will hold this opportunity close to her heart as she carries on to other paths.

 

Contemporary Cateye Sunglasses in Green by Marc Jacobs.
Contemporary Cateye Sunglasses in Green by Marc Jacobs.

Marc Jacobs eye wear perfectly displays the designer’s contemporary and edgy style. These green cateye sunglasses for women take the classic 1950’s cateye style and add a modern twist with grey wings for a unique style.

Super Square Sunglasses in Brown Beige by Marc Jacobs.
Super Square Sunglasses in Brown Beige by Marc Jacobs.

Again these men’s super square sunglasses portray the playfulness of Jacobs’s imagination. The chunky Wayfarer style has a fun retro feel and is made striking by the ombré fade colour.

For more Marc Jacobs eyewear head to our site.

(Cover photo courtesy of E!.com)