Brand in the Spotlight – Giorgio Armani

Giorgio Armani’s eyewear is unwaveringly refined. The quality of design and masterful construction has them continually leading the luxury fashion world. Their spring 2018 collection emulates Giorgio Armani’s sleek sophistication in every element.

The beauty of Armani is their ability to harmonise contrasts: tradition and modernity; masculine and feminine; complex and simplistic. This awarded creativity began in Italy with Giorgio Armani’s lust for Hollywood glamour. Despite beginnings studying medicine, or working in military service, Armani always had a fascination with the stars. During a break from service, Armani worked in a department store and started as an assistant for a photographer. Soon after, Armani worked for Hitman, a man’s clothing company. By 1975 his dreams for glamour came true and he developed his own label, catering for the elite.

Armani fashion still holds a strong place in Italian identity. Just last month it was announced that Armani would design the uniforms for Team Italy in the Olympic and Paralympic Winter Games in South Korea. This is the fourth consecutive set of Olympic contents for which Armani will design the teams’ outfits. The colour scheme is set to be midnight blue with Italian-flag-colour detailing. Luxurious and brave. Armani is known for this elegance and strength of design. During the 80’s women wearing Armani were transformed as they ceased to wear skirts and were instead styled in elegant and smart deconstructed pantsuits.

The timeless elegance of Giorgio Armani is prevalent in their eyewear in even the luxurious travel cases they are presented in. Each piece of eyewear is made using the finest delicate materials and add sophistication to every outfit.

Giorgio Armani AR5024J Glasses in Matte Pale Gold.
Giorgio Armani AR5024J Glasses in Matte Pale Gold.

The delicate round glasses are classic and quirky. The matte pale gold colour scheme compliments any outfit and the playful vintage edge is completely enchanting. We offer a full prescription lens service on glasses, click add prescription on your order for more details.

Giorgio Armani AR7094 Glasses in Black.
Giorgio Armani AR7094 Glasses in Black.

These sleek glasses feature in a slim-line geometric frame in a classic black. They are incredibly versatile and finished with slim metal arms emulating Armani’s delicacy of design.

Giorgio Armani Super Round Sunglasses in Matte Havana.
Giorgio Armani Super Round Sunglasses in Matte Havana.

The oval sunglasses by Armani are a statement piece. The minimalist temples contrast with the thick bold frames for a unique look. The sunglasses feature in a matte Havana which is effortlessly casual and chic.

Giorgio Armani Frames of Life Double Bridge Round Sunglasses in Matte Black.
Giorgio Armani Frames of Life Double Bridge Round Sunglasses in Matte Black.

Contemporary and bold, these sunglasses with a dramatic double bridge detail are certain to attract attention. The retro round silhouette merges with a modern metal detailing for a striking and sophisticated piece of eyewear.

 

Fix your January blues and explore our full range of Giorgio Armani eyewear now.