Brand in the Spotlight – Animal

Animal are a brand for the adventurous designed by adventurers themselves. Their collections are created with adrenaline junkies in mind, ensuring each wearer’s performance is maximised by their products.

The company started small, with a revelation from two surfers. Ian Elliot and Nigel Broughton, friends from University, shared a love of action sports. Racing down mountains, riding fresh powder and huge waves. Thrill seeking, they travelled the world and hit the best sporting spots it has to offer. Off the coast of South Africa, being rushed by heavy waves, the pair discovered a concept that would change their lives. To withstand the strength of the ocean the two developed an unbreakable hook and loop watch strap.

Hariss Rectangle Acetate Glasses in Black On Blue by Animal.

As Elliot and Broughton headed back home, they began creating prototypes and created the first hook and loop watch strap. Sports enthusiasts everywhere were attracted to its high quality function and bright fluorescent colours. Animal as a brand was born and was soon to take over the outdoor wear industry. Animal has gone on as a huge UK action sports lifestyle brand and they continue to cater to the need for clothing and accessories that can function under extreme conditions. Not only are the two founders adventurers themselves, but Animal use a professional team of riders in the sports surfing, BMX, skiing, skateboarding, mountain biking and snowboarding to test their products. Maximum performance is guaranteed having been ensured by the elite sportsmen of the world.

Their eyewear is created with the same adventurous clientele in mind. Flair for design and maximum performance characterises each piece.

Slider Casual Square Plastic Sunglasses in Black on Fuchsia by Animal.
Slider Casual Square Plastic Sunglasses in Black on Fuchsia by Animal.

A sporty take on a classic square frame, these plastic sunglasses in black by Animal are finished with fuchsia mirror lenses for a striking look.

 

Pop Butterfly Plastic Sunglasses in Crystal Blue by Animal.
Pop Butterfly Plastic Sunglasses in Crystal Blue by Animal.

The pop butterfly plastic sunglasses are playful and striking. The ridged semi-translucent frames are unique and are complete with grey lenses for stylish sports.

Lawton Rectangle Glasses in Silver by Animal.
Lawton Rectangle Glasses in Silver by Animal.

Animal not only strives in sunglasses for thrill-seekers, but their optical range is spectacular too. The lawton sunglasses in silver feature in thin metal frames and wrap arms for security and comfortable. The classic colour scheme makes the pair perfect for any occasion and their comfort ensures they can be worn all day, assisting you in every step.

Explore our full Animal collection now and start your adventure.