Brand Focus: Miu Miu

Brand Focus: Miu MiU

Established in 1993 by none other than Miuccia Prada; the name Miu Miu was conceived from Miuccia’s family nickname. Miu Miu is the colourful, avant-garde sister of the sleek sophisticated Prada brand and has a playful, rebellious attitude to fashion, whilst being very feminine. In 2008, Miu Miu stopped the creation of its men’s lines, to focus on the women’s lines. This was a natural step given the huge success the brand was having with its women’s collections. The same year, the brand opened a concept store in Taipei and a boutique on Rodeo Drive in Los Angeles. Ballerina flats, heeled leather boots, and masculine loafers make up Miu Miu’s first shoe collection, which was soon followed by an accessory line that included retro sunglasses.

The Miu Miu legacy is one that represents the modern young woman, and has had many names contributing to their season campaigns. Chloë Sevigny, Lou Doillon, Laetitia Casta, Vanessa Paradis, and even young Hailee Steinfeld have been recognized brand ambassadors of Miu Miu and all epitomize the brand itself.

The most recent recognition of the brand was probably Rowan Blanchard turning up to the 2016 Teen Choice awards playing it cool and casual in a Miu Miu denim trench belted over a white shirtdress. Blanchard and her stylist, Chris Horan, took their cues from the runway, adding a touch of age-appropriate “cute” via a pair of bejeweled pink heels. She was a welcome addition, looking chic, comfortable, and perfectly turned out for an occasion that typically provokes sparkles and sequins from attendees.

Other recent news involving Miu Miu involved Miuccia Prada throwing a rackety party in a Belle Epoque Paris men’s club to launch her latest Miu Miu collection. The theme was supposedly “about ’90s rave culture.” Miu Miu this season, as always, is a brand that emphasizes embellishment and print, and this collection was strong on both, from T-shirts to dresses to knits to hats. The styling here might not stir up nostalgia in anyone who was born in the ’90s—they’d be too young. Still, all that scarcely matters, as by the time Resort hits stores worldwide it’s just going to look like a colorful series of fun pieces to absorb into an existing wardrobe. The collection featured Iris Law in her first foray in to modelling, and the child of Jude Law and Sadie Frost did not disappoint.

Miu Miu continues to produce fun, feminine and contemporary products season after season, and their latest offering of eyewear is no different. Shop here

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