Brand Focus: Dragon Alliance

Watch out for the Dragon! No it’s not a spoiler for Game Of Thrones, it’s a warning, because this Dragon is about to get you! The New Dragon range is pretty sweet and will leave you wanting more…if you don’t believe me then read on, I dare you.


Starting off in a garage in Capo Beach, CA, Will Howard set up Dragon back in 1993. Will was very passionate about surfing, snowboarding, and riding dirt bikes and felt that there weren’t enough eyewear products available to cater for the adventure sport market and so he set out to change that.

Dragon Tailback Sunglasses in Matte Tortoiseshell Gold DR TAILBACK 213 at B Sunglasses

Taking his passion and expertise and working closely with the athletes Dragon have come up with a product range that will not be beaten on style, look, practicality or innovation. Plus with Rider-inspired design and feedback being key and one of the important philosophies of the brand when it comes to creating new products it is no wonder Dragon is riding the waves of success.

Dragon Double DOS Polar 1 Sunglasses in Matte Black Plasma Polarised DR DOUBLE DOS POLAR1 038 at B Sunglasses

Dragon’s innovative approach is what keeps them ahead of the game and has led to further market-leading developments, including the first-ever frameless snow goggle. Launched back in the winter of 2011, this goggle has revolutionized the snow market making it one of the most sought after styles at retail.

Dragon Seafarer Sunglasses in Shane Dorian Camo DR SEAFARER 916 at B Sunglasses

One of our favourite innovations is the Dragon H20 Floatable Collection, designed and crafted to stay afloat in the ocean, pool or lake using the latest technology and materials, no witchcraft or magic required – although you may think they are magic when you see them in action. Dragon’s Floatableshades will give you the confidence to wear them without the fear of being lost or watching them sink to the bottom of the sea. If you don’t believe us ask Dragon’s top surf athletes Shane Dorian, Mick Fanning, and Rob Machado!

Mick Fanning and the Dragon H20 Floatable Collection

Another exciting innovation from Dragon is the Dragon Cross Performance (XP) collection with Adaptive Technology, created for exploration, adventure and discovery. Dragon’s Adaptive Technology allows you to customize your ultimate experience on water, land, or snow. With loads of features specific to your activity the GLACIA, TERRA and HYDRA options will really blow you away with how well designed and thought out they are, you can really tell that they have been made with the wearer in mind and using the experience and knowledge of what is really needed.


So all in all you will be spoilt for choice, whether you need activity specific sunglasses or just a well-made pair for around the poolside, Dragon really do have it covered, so check out the Dragon range now at B Sunglasses Sunglasses and get set for adventure. The big question is…what will your adventure be? Let us know in the comments

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