10 Years of Fendi’s Peekaboo

It’s been ten years since Fendi’s iconic Peekaboo bag hit the runways, and in honour Fendi are releasing a brand new #MeAndMyPeekaboo campaign. To celebrate, B Sunglasses are offering a huge new discount sale on our site for summer Fendi eyewear. Read on to find out more…

Fendi’s legacy of creating timeless and iconic style is displayed perfectly in this 10th anniversary. The Peekaboo bag is still a leading style today, seen in the hands of Gwyneth Paltrow and fashion icon Olivia Palermo. Silvia Fendi recently discussed the art of selling long-standing successful pieces: It bags are simple, complex and timeless. The idea for Peekaboo came really fast, but it was an idea of value because it’s a bag that I still adore today. I am never fed up with it and that’s interesting because when you work in fashion you really feel the need of doing new things. After 10 years, I think that the Peekaboo is the perfect bag. It’s good to see that a good idea is forever.”

Fendi
Fendi’s new Peekaboo campaign starring the Kardashian family – Fendi Instagram

To mark the anniversary Fendi made the second installment its #MeandMyPeekaboo series starring Kris and Kim Kardashian and her daughter North. Focusing on the idea of family, the first chapter showed creative director Silvia Fendi with her daughters in a video that explored their relationships. Silvia Fendi said “The bag passes the tests of time – my daughters like it and my granddaughter asked me to hold on to it for her.” This timeless bag appears with the Kardashians now, in a green meadow in Malibu. The Kardashian’s are without a doubt the most iconic family of our era and Fendi said she wished to show a more “intimate side” to them. The campaign images manage this intimacy with candid, spontaneous shots, and toned down hair and makeup. North sits on Kim’s knee, and the women look completely unposed and authentic. This intimate personality of family shares the message that the Peekaboo is a timeless piece to be passed on and on through generations and the style will be treasured. As well as these images, there’s also a short video set the Kanye West’s music. Plus, images capturing the lives of  Ewan Gregor’s daughters, Clara and Esther in Los Angeles, sisters Jessica and Krystal Jung photographed in Seoul, and Hong Kong-based mother and daughter duo Kam Fung and Joey Yung make up the rest of the exciting campaign.

Fendi Peekaboo Eyewear Campaign
Fendi Peekaboo Eyewear Campaign

Peekaboo stretches further now than the iconic bag. Fendi’s eyewear campaign, Peekaboo, celebrates modern and playful feminine fashion. The Campaign short, A Day With Peekaboo, is a stunning series of vibrant illustrations by Italian artist, Cinzia Zenocchini. The sunglasses range is sophisticated, contemporary, and colourful. The strength of femininity, Fendi are loved for, shines through in every pair. The illustrations prove that summer 2018 won’t be complete without a pair of timeless Fendi’s.

Fendi’s Peekaboo Eyewear campaign

To celebrate this huge anniversary with Fendi, we’re offering a massive 20% discount on all Fendi eyewear across out site. You do not want to miss this summer promotion as luxury Fendi eyewear is always a good choice of accessory. Here’s some of the Peekaboo styles you can snatch up in the sale…

Peekaboo Geometric Sunglasses in Dark Havana
Peekaboo Geometric Sunglasses in Dark Havana

The geometric style sunglasses are an innovative design. Havana is always a versatile colourway but the bold frame shape will have you standing out in any crowd.

Peekaboo Cateye Sunglasses in Dark Havana
Peekaboo Cateye Sunglasses in Dark Havana

Cateye style frames, like the Peekaboo bag, are timeless. These classic and sophisticated sunnies are an ever-flattering style.

Peekaboo Chunky Square Sunglasses in Black
Peekaboo Chunky Square Sunglasses in Black

 

Inject drama into your wardrobe with these slick black square sunglasses. The chunky square design is completely versatile in a shiny black frame, and complete with metal temple detailing for an extra splash of sophistication.

Explore our full range of Fendi which is all ON SALE NOW.